Research Driven Communication
The Marketing Communications Special Interest Group encourages the intellectual leadership of the discipline of strategic marketing communications by promoting research-driven dialogue among and between marketing researchers, educators and industry practitioners. With a particular focus on leveraging communications for brand- and relationship-building across multiple channels, our mission is to create a community obsessed with stakeholder value creation. In addition to hosting regular research workshops and panel discussions at ÂÜÀòÉç¹ÙÍø Conferences globally, the Marketing Communications SIG sponsors multiple annual awards to recognize excellence in the field.