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POSTING TYPE: TOCs

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Editorial preface
—Đurđana Ozretić Došen []

Shopping on a Social Planet: The Mediating Role of Trust
—Wan Rasyidah Wan Nawang, Intan Fatimah Anwar, Amalina Mursidi, Najwa Mohd Najib, Raja Azhan Raja Mamat [] []

The Impact of Cultural Congruence in Media Sponsorships on Iconic Brand Desirability: Moderating Effects of Cultural Fandom and Threat Perception
—Gedas Kučinskas [] []

Exploring Collaborative Marketing Strategies for Sustainable Growth in Tea Tourism: A Systematic Literature Review
—Herman Mahendra Abeykoon [] []

The Influence of Atmospheric Cues on Impulsive Buying Behavior: Exploring the Roles of Utilitarian and Hedonic Browsing
—Mehmet Ozan Karahan, Fatih Şahin [] []

Enchancing Point of Sale Materials for Consumer Engagement: A Neuromarketing Approach
—Polona Dakič, Armand Faganel [] []

A Systematic Review of Museum Marketing Research: Key Insights and Future Research Directions
—Tanja Komarac [] []

Trust Me, I’m Agreeable: The Role of Perceived Host Personality Traits in Airbnb Booking Intention
—Morana Fudurić, Elena Puljić, Sandra Horvat [] [Google Scholar]