“Managing Higher Education to Develop Socially Impactful Professionals”

Editors: Sofia Daskou, Business College Athens, Greece; Elda Nikolou-Walker, Business College Athens, United Kingdom; Spyros (Spyridon) Kostakis, Business College Athens, Greece

Key Dates:

Chapters’ Proposals Submission Deadline: February 1, 2026
Full Chapter Submission Date: May 17, 2026
Full book expected publication: October- December 2026

Aim of the book

UNESCO recognizes the role�� of Higher education in�� developing advanced competencies and improving the employability of students (Lokossou, 2025), which in the current era of hyper-information and AI, is more challenging than ever. As the needs of the evolving workforce reflect broader changes, transforming academic institutions (Clark et al , 2025) the editors of the book recognize the efficacy of developing a publication that guides academics, higher education managers and education researchers’ thinking, towards ways of making higher education management more relevant to societal mandates.�� The book addresses issues that higher education management may consider in developing programs and curricula which transform students into competent future-ready professionals.

The book attempts to broaden researchers’ understanding of the complexities of the contemporary higher education sector in serving its purpose to prepare graduates for the professional world. It provides conceptual and empirical works that demonstrate best practices of impactful higher education management, which inform academic rigor in grounding future research on the subject. The book welcomes contributions that focus on innovative methodologies, exploring a wide range of issues that affect contemporary higher education, aiming to inspire further academic enquiry on the relevance of higher education management in serving is social role. The book adopts an interdisciplinary epistemological approach, to develop arguments that underpin responsible management of higher education for the purpose of instilling professional competencies in students. ��For more information about the Call, please visit the publisher’s link:

Target Audience

The book informs higher education academics and practitioners in discovering collaborative prospects for developing impactful solutions to global educational contexts. These solutions benefit professionals interested in sustainable career development and in tools for achieving positive change and leadership. The book offers Policy makers inspiration in developing higher education policies for positive social impact, that are epistemologically grounded and applicable. It advises researchers and professionals about the plethora of innovative ways to approach meaningful research in the fields of higher education systems and management. It exposes management and education researchers and graduate students to theories and practices of responsible higher education methods and practices.�� It also demonstrates to Higher education managers practical means of developing teaching and learning in tandem with the priorities of the professional world’s current and future demands.

Recommended topics include, but are not limited to, the following:��

• The role of Higher Education in constructing future-ready professionals
• The contribution of innovative higher education models and responsible management education in meeting United Nations Sustainability Goals (SDGs)
• Higher Education approaches to building leadership competencies for professionals
• Competencies and tools necessary to shape and continuously develop a career
• Managing changes in Higher Education programs, curricula and collaborative teaching co-creation
• Teaching and learning methodologies for lifelong learning and continuous professional development
• Impactful vocational tools for entering employment markets
• Educational stakeholders’ mechanisms of coping with Change
• Challenges and opportunities for work role development skills
• The value of networking in creating alliances in cutting edge knowledge
• Nontraditional modes of learning and professional doctorates
• Inclusive and problem based leading
• Higher Education approaches to Leadership management
• Internationalizing Higher Education to create social impact
• Contribution of Higher Education in tackling mental health challenges
• The healthy role of AI in developing useful Higher Education systems
• The transferability of synergistic relationships in Higher Education
• The role, impact, and challenges of transnational education (TNE)
• Interdisciplinary approaches to teaching and learning research and pedagogies
• Higher Education academic preparedness for pandemics ��(curricula design, institutional �� resilience, global policy alignment).

References:

Clark,�� C., Cluver, M., Fishman, Kunkel, D. (2025). “2025 Higher Education Trends”, in: ����Government and Public Services, Deloitte Center for Government Insights , 07 April:

Lokossou, F.H. (2025). “UNESCO Clarifies Higher Education Scope Amid Global Skills Evolution” , in: NEW Services of ECOFIN Agency, Tuesday, 28 October: .

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Posted by: Suraksha Gupta

The Business of Responsible Fashion
Ethical and Sustainable Strategies for International Business

A De Gruyter Book
Edited by
Prof Suraksha Gupta and Dr Liang Lau

Invitation to contribute a book chapter

The responsible management of international business is crucial for the fashion industry. Businesses in the sector must develop their ability to prioritise ethical and sustainable practices over profitability by focusing on global challenges. Addressing global challenges can help international fashion companies efficiently and successfully manage their global operations in a responsible way by committing to transparent, ethical and sustainable practices that respect local culture. This edited book will feature:

• Global perspectives on ethical fashion management
• Focuses on cross-cultural and cross-border management
• Actionable global strategies for managing complex supply chains
• Case studies on international success stories

Call for chapters

As the fashion industry has globalised, its supply chains have become increasingly complex, and the production networks now pose new challenges and create new responsibilities. Managing international operations ethically and responsibly is now critical. This book will address the rapidly evolving managerial requirements of the by examining how global supply chains need to adhere to international standards on social, environmental and labour rights. It will contain 12-15 research chapters that directly relate to the below themes

• Global supply chain transparency and ethical sourcing
• Cultural sensitivity and local adaptation
• International labour rights and fair wages
• International brand reputation management
• Partnerships and collaboration
• Trade and tariffs in global fashion markets
• Inclusive leadership and diversity in global teams
• Global consumer behaviour and ethical consumption
• Risk management and resilience in global fashion

This book will offer theoretical insights and practical cases that will be relevant to the academic community, practitioners and other stakeholders such as policymakers, NGOs and consumer groups and be a vital resource for those who are interested in ensuring that their engagement with the fashion industry is responsible, transparent, and sustainable.

All chapters will be subject to a blind peer review process. Chapters that are considered suitable to include in the book will be sent back to authors with revisions prior to acceptance.

Author Guidelines

Length and style

• Chapter length maximum 6000 words (including references and case study)
• Use Arial font size 12 and double line spacing
• Use of headings encouraged to enhance clarity of presentation, headings should be bold and justified against left margin
• Any figures or images should be provided as separate digital files, be of high quality (minimum resolution 1500 pixels in JPEG/PDF/ TIFF formats) and a callout should be inserted within the chapter to signify placement. Editable tables should be included within the chapter. If tables, images, figures are not your own work, permission must be obtained prior to usage from the copyright holder. It is the author’s responsibility to obtain this and provide permission evidence when submitting the chapter (e.g. letter, email etc.). No permission would result in non-inclusion.
• Use of English spelling, punctuation and grammar conventions throughout
• Use of Harvard Referencing style in citations and reference list

Chapter structure

• Author biography (maximum 50 words)
• Author name, affiliation and ORCID identification (if relevant)
• Chapter title (short and concise)
• Abstract (unstructured, max 200 words, must include purpose, literature review, methodology, key findings, implications and 5 keywords)
• Chapter highlights (3-4 points)
• Main text
  • Introduction
  • Literature review
  • Methodology and data collection
  • Findings / Discussion
  • Contribution, implications, limitations, future directions (i.e. research agenda or questions to prompt reader reflection and action).
• Case study (maximum 700 words)
• References (Harvard Referencing)
• Acknowledgements (if relevant)

Important Dates

• 20 December 2025: Expression of interest (about 50-100 words)
• 15 April 2026: Submission of chapter drafts
• 25 August 2026: Submission of first revision
• 15 October 2026: Submission of second revision
• Mid-2027: book published

Editors:

• Professor Suraksha Gupta: s.gupta@fashion.arts.ac.uk
• Dr Liang Lu: Llang.lu@fashion.arts.ac.uk

CALL FOR CHAPTERS

The Business of Responsible Fashion

The Role of Technology and Innovation

Volume Editors: Suraksha Gupta and Ryan Guan
Publisher: Walter de Gruyter GmbH

Overview

We are pleased to invite chapter proposals for “The Business of Responsible Fashion: The Role of Technology and Innovation,” a volume in the multi-volume book set “The Business of Responsible Fashion.” This volume explores how technology and innovation can drive sustainability, transparency, and ethical practices in the fashion industry.

At a time when climate change, environmental concerns, changing international business landscapes, rapid technological advancement, and labor rights issues are forcing the fashion industry to realign with the UN’s Sustainable Development Goals, this book aims to provide valuable insights and actionable proposals for both researchers and industry stakeholders.

Scope and Topics

We welcome original research contributions, case studies, and conceptual papers that address the responsible use of technology in the fashion industry. The volume will focus on how technological innovations can address environmental and social challenges while fostering operational efficiency, sustainability, and transparency.

Potential topics include, but are not limited to:

• Sustainable Fashion Technology Innovation
• Fashion Supply Chain Transparency and Traceability
• Data-Driven Decisions for Sustainable Fashion
• Circular Fashion and Recycling Technologies
• Ethical AI and Machine Learning in Fashion
• Fashion Technology for Engagement and Education
• Fashion Technology for Ethical Labor Practices
• Fashion Tech for Waste Reduction
• Fashion Personalization and Customization with Technology
• Fashion Technology for Environmental Impact Reduction
• Virtual Fashion and Digital Fashion Platforms

Chapter structure

• Author biography (maximum 50 words)
• Author name, affiliation and ORCID identification (if relevant)
• Chapter title (short and concise)
• Abstract (unstructured, max 200 words, must include purpose, literature review, methodology, key findings, implications and 5 keywords)
• Chapter highlights (3-4 points)
• Main text
  • Introduction
  • Literature review
  • Methodology and data collection
  • Findings / Discussion
  • Contribution, implications, limitations, future directions (i.e. research agenda or questions to prompt reader reflection and action).
• Case study (maximum 700 words)
• References (Harvard Referencing)
• Acknowledgements (if relevant)

Important Dates

• 20 December 2025: Expression of interest (about 50-100 words)
• 15 April 2026: Submission of chapter drafts
• 25 August 2026: Submission of first revision
• 15 October 2026: Submission of second revision
• Mid-2027: book published

Submission Procedure: Please submit your abstract as a Word document using the submission link given below:

Contact Information

For inquiries regarding this call for chapters, please contact:

Suraksha Gupta: s.gupta@fashion.arts.ac.uk
Ryan Guan: y.guan@fashion.arts.ac.uk

The Business of Responsible Fashion

Addressing the Sustainable Development Goals

A De Gruyter Book Edited by Prof Suraksha Gupta and Gabriela Daniels

Invitation to contribute a book chapter

The Book Series

The Business of Responsible Fashion is a multi-volume book set that explores the critical role that fashion and its related sectors must play in creating resilient, sustainable, and ethical business models. At a time when pressing grand challenges such as climate change and other environmental issues, the present reconfiguration of international business and trade, the rapid emergence of AI and other new technologies, and concerns about labor and human rights are forcing companies to re-orientate their practices to align with the UN’s Sustainable Development Goals, fashion is at the center of many debates in both academia and business.

The book set will delve into issues like fast fashion, ethical sourcing, the circular economy, the use of sustainable materials, fair labor practices such as eradicating modern day slavery, carbon emissionsand the excessive use of natural resources such as water, providing clear and actionable proposals for future research while offering tools and indicators to enable businesses to transition from traditional and exploitative practices to responsible and sustainable models that engage multiple stakeholders. The emergence of new technologies such as AI will open new doors and create new spaces for creativity by removing the hurdles at the intersection of innovation and economic growth in the fashion and its related sectors. It is now important to rethink and create new business models that incorporate responsibility from the bottom up rather than simply bolting on sustainability when this is forced on companiesby regulatory frameworks.

This book series is a call for managerial action that aims to redefine the fashion industry through innovation, technology, and stakeholder partnerships, while supporting the preservation of culture and heritage through branding, reputation, and identity. With contributions from world-class academics that are thought leaders in their specific fields, this multi-volume book set will provide highly valuable insights for researchers, while addressing stakeholder concerns and real-life issues.

The Current Book

This volume aims to raise awareness amongst the fashion related sectors and its stakeholder community about the wide-ranging sustainability challenges the industry creates and faces. Enabling stakeholder understanding will empower businesses to develop norms, policies and best practices in addressing the SDGs. The fashion industry can play a significant role in addressing many of the challenges posed by the SDGs has been highlighted by many scholars and practitioners. Considering the impact that the industry has, disparate stakeholders advocate that the fashion related sectors should integrate many of the SDGs into their strategies and practices. These include: Health and Well-being (SDG 3), Gender Equality (SDG 5), Clean Water and Sanitation (SDG 6), Decent Work and Economic Growth (SDG 8), Industry Innovation and Infrastructure (SDG 9), Reduced Inequalities (SDG 10), Responsible Consumption and Production (SDG 12(, Climate Action (SDG 13), Life on Land (SDG 15), and Partnerships for the Goals (SDG 17).

This book will offer theoretical insights and practical cases that will be relevant to the academic community, practitioners (particularly supply chain managers), and other stakeholders such as policymakers, NGOs and consumer groups and be a vital resource for those who are interested in ensuring that their engagement with the fashion industry is responsible, transparent, and sustainable.

Both scholars and practitioners have highlighted the role that the fashion industry can
play in achieving the Sustainable Development Goals (SDGs). Considering the impact
that the fashion industry has, many stakeholders are demanding the adoption of
responsible business practices that align with the SDGs. Integrating these goals into
practice can enable managers to contribute to the achievement of SDGs and reduce
the social and environmental impacts of their activities for global stakeholders.

Following list is indicative of topics this volume aims to include, but not restricted to:

1. Health and Well-being (SDG 3)
2. Clean Water and Sanitation (SDG 6)
3. Decent Work and Economic Growth (SDG 8)
4. Responsible Consumption and Production (SDG 12)
5. Climate Action (SDG 13)
6. Life on Land (SDG 15)
7. Partnerships for the Goals (SDG 17)

INSTRUCTIONS FOR AUTHORS
Word count per chapter: about 5,000-6,000 (including abstract and references)

We encourage chapters that present original research that contributes to knowledge, supports research-oriented teaching, and is relevant to policymakers. Empirical research and case studies, using quantitative, qualitative, and mixed methods as well as research based on secondary data is welcome. We will not accept literature reviews.

Figures and tables will be printed in greyscales; colours may be included for the
electronic book version

Suggested chapter structure:
– Title of chapter
– Abstract (100 words)
– Key take-away points (about 3-5)
– Main text (5000 words), with a suggested typical structure of:
o Introduction
o Related work
o Methodology
o Findings and results
o Discussion and conclusion
– Case study (800-1000 words) (Preferred but Optional)
– References
TIMELINE

• 20 December 2025: Expression of interest (about 50-100 words)
• 15 April 2026: Submission of chapter drafts
• 25 August 2026: Submission of first revision
• 15 October 2026: Submission of second revision
• 2027: book published

Walter de Gruyter GmbH takes data protection and thus the protection of your personal data very seriously. We give attention to your personal data confidentially and in accordance with Article 13 of the GDPR and our data protection declaration. Your data will be saved by Walter De Gruyter GmbH and processed only for the purpose of business communication and creating the contract. Please also refer to our privacy policy on our website: https://www.degruyter.com/cms/pages/privacy-policy-for-authors.

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Posted by: Pia Albinsson

Call for book chapters

Reluctant to Share? How AI Can Rewire the Sharing Economy

���������t the book: This book examines the limited adoption of the sharing economy and explores how AI can unlock its potential. By addressing trust issues, behavioral resistance, and structural challenges, it offers fresh perspectives on using intelligent technologies to foster greater participation, efficiency, and inclusivity in platform-based collaborative consumption.

Chapters

Part I: Understanding the Barriers to the Sharing Economy

Chapter 1: Introduction — The Promise and the Pause of the Sharing Economy

Chapter 2: Psychological Barriers — Trust Deficit, Ownership Attachment, and Habitual Patterns

Chapter 3: Social and Cultural Barriers — Stigma, Identity, and Societal Norms

Chapter 4: Economic and Structural Barriers — Access, Affordability, and Market Readiness

Chapter 5: Platform-Specific Barriers — Design Flaws, Data Concerns, and Fragmentation

Part II: Artificial Intelligence as a Catalyst for Sharing Economy Adoption

Chapter 6: Can AI Build Trust? Intelligent Systems for Verification, Reputation, and Safety

Chapter 7: Personalization and Prediction — Using AI to Match, Recommend, and Reduce Friction

Chapter 8: Humanizing Platforms — AI Chatbots, Virtual Assistants, and Emotional Intelligence

Chapter 9: Smart Design and Nudging — AI-Driven Interventions for Behavior Change

Chapter 10: From Intervention to Integration — Policy, Ethics, and the Future of AI in the Sharing Economy

Important dates

• Extended abstract submission: 31 December 2025
• Notification for abstract: 15 January 2026
• Full chapter submission: 10 April 2026
• Reviews notification: 15 May 2026
• Revised submission: 15 June 2026

Extended abstracts and queries may be directed to: mertz@uqac.ca

muhdsajidn@gmail.com

albinssonpa@appstate.edu

Editors

Prof. Myriam Ertz
University of Quebec at Chicoutimi, Canada

Prof. Muhammed Sajid
Birla Institute of Technology and Science, Pilani – Hyderabad Campus

Prof. Pia A. Albinsson
Appalachian State University, USA

*All chapters will be submitted by the publisher for inclusion in the Scopus index.

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Posted by: Morgan Miles

CALL FOR TEACHING CASES

Cases on Entrepreneurship and Market Transformation: Agrifood Value Chain�� Innovation in Emerging Economies

Submissions due by 31 January 2026

We seek case studies that provide opportunities for agricultural undergraduates and graduate students to explore real-world issues in the development and transformation of agribusiness value chains. Specifically, we aim to provide a range of case studies that demonstrate the application of innovation, proaction, and risk acceptance in value chain innovation (VCI) to alleviate poverty and improve farmer livelihoods in rapidly emerging economies. Agrifood value chain innovations in emerging economies range from traditional smallholders selling their produce at the village wet market to sophisticated global value chains that leverage technical, process, marketing, and supply innovations to create profitable scale. Rapid urbanization in emerging economies is driving the adoption of a VCI approach for food security by agribusinesses, government, and development partners, suggesting that this is an emerging area of interest for practice, theory, and policy. By offering case study examples of how agrifood VCI of entrepreneurial agribusinesses can help transform markets, this book contributes to policymaking, practice and education in agricultural entrepreneurship.

Examples of questions that cases might address include:

How can VCI help developing nations regarding food security and livelihood development?

What are the challenges and opportunities for Women-led value chains in emerging economies?

How can VCI enhance a One Village One Product community development initiative?

How can policy impact an emerging economy’s entrepreneurial ecosystems development?

How can VCI help in food security for the poor in urban contexts?

How can VCI be used to build more sustainable agrifood value chains?

Submissions

������������ Submissions of up to 6000 words a CASE in English, that clearly describes the:

1. Context
2. Issue
3. Desired outcomes for stakeholders

And a TEACHING NOTE that clearly describes the:

1. Alternative solutions considered
2. What was done
3. The actual outcome
4. What will the agrifood organization do differently if faced with a similar situation

Please get in touch with us if you are interested in participating. Thank you!

Raj or Morgan at

“Rajendra Adhikari” <r.adhikari@uq.edu.au>

“Morgan Miles” <morgan.miles@uq.edu.au>

Case/Chapter: Please include the following elements in the case chapters.

• Case Summary of about 150 words – This will form part of the metadata for your case. It should include a summary of the case/cases and any relevant terms and keywords.
• Case keywords (six keywords)
• Learning Outcomes/Objectives
• Abstract (Case summary can be adapted to serve as an abstract)
• Case Study – up to 6000 words
• Discussion Questions
• References – It would be good to have 8+ references here. Please use a consistent style. We recommend APA.
• Other optional material for the end of the chapter: Recommended reading, websites, podcasts

Teaching Notes

Each case should have Teaching Notes submitted in a separate document.

• What teaching style would work best? Games, role play. Is this case suitable for online learning? How do you use this case?
• Student level/Teaching level
• Further discussion questions and answers (see above)
• References (APA 7)

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Posted by: Pantea Foroudi

Invitation to Contribute – Book Chapters Submission

Dear Elmar Community

You are cordially invited��to contribute to a series of scholarly books that I am currently editing. Given your expertise, your insights would make a valuable addition to these publications, and I would be delighted to include your work.

The books currently open for contributions are:

• Sustainability, tourism, hospitality and events: Emerging trends and new opportunities, Routledge
• Sustainable waste management: Emerging trends and new opportunities, Emerald
• Corporate marketing strategy: A contemporary curation of branding, identity, image and reputation studies, Emerald
• Consumer Trends in Sustainable Food Innovation, Routledge
• Unveiling Consumer Preferences in Novel Food Technologies in Tourism and Hospitality,��Routledge
• De Gruyter Handbook of Corporate Reputation Management Revitalising the Field for Research and Practice, De Gruyter

The deadline for submissions is March 30, 2025, and I kindly ask you to confirm your interest by��January 25, 2025.

I truly appreciate your time and consideration and look forward to your response.

Best regards,

Pantea
Pantea.Foroudi@brunel.ac.uk

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Posted by: ELMAR Moderator

The Ivey Publishing Sustainability Case Writing Awards, in collaboration with PRME (Principles for Responsible Management Education), is committed to educating future business leaders on critical issues around sustainability, empowering them to create and lead change.

Our objectives include:

• Encouraging the development of innovative and impactful learning materials.
• Fostering transformative change in classroom teachings.
• Supporting faculty committed to advancing business education.
• Sharing case studies of global businesses aligned with the Sustainable Development Goals (SDGs), equipping future leaders with the knowledge and skills to champion corporate sustainability.

Get Involved

By participating in this competition, you contribute to the development of high-quality educational resources that can shape the future of business education. Join us in our mission to inspire and equip the next generation of leaders to advance sustainable development.

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Posted by: Courtney Chimes

Emerald Edited Book entitled

The Future Priorities for Design, Branding and Marketing: The Era of Technology and Sustainability

Deadline for full chapter 1st June 2024.

Instructions for authors:

Please submit a full chapter by 1st June 2024. Early submissions will be gratefully received. Please indicate which section your chapter will fall under.

Chapters should include an abstract of 200 words.

Chapters should be approx. 7000-8000 words in length (+/- 10%), not including references.

ABOUT THE EDITORS

Name(s):

Dr Courtney Chrimes – The University of Manchester, UK

Dr Rosy Boardman – The University of Manchester, UK

TC Melewar – Middlesex University London, UK

Charles Dennis – Middlesex University London, UK

Email address:

Dr Courtney Chrimes – courtney.chrimes@manchester.ac.uk

Dr Rosy Boardman – rosy.boardman@manchester.ac.uk

TC Melewar – T.C.Melewar@mdx.ac.uk

Charles Dennis – C.Dennis@mdx.ac.uk

����ABOUT THE BOOK

Title/Subtitle: The Future Priorities for Design, Branding and Marketing: The Era of Technology and Sustainability

Brief Summary:

The book will examine current issues concerning technology and sustainability and its interplay with design, branding and marketing, exploring the use of research and practice for the retail industry going forward and to inform the content of marketing and design curriculums.

Full book description:

The COVID-19 pandemic highlighted how fast the environment can change, with retailing and supply chains coming to a global halt. We have seen shifts in consumer behaviour, with people becoming increasingly��more environmentally conscious, putting pressure on companies to adapt their current working practices as a result. Sustainability is, therefore, acting as a key driver for innovation, encouraging retailers and brands to adopt out-of-the-box thinking and find novel solutions without exploiting the social, environmental, or economic environment (Henninger et al., 2020). As a result, there has also been a rise in the number of businesses that are interested in eco-social responsibility activities like green marketing (Nguyen & Johnson, 2020). However, Yu (2020) noted that consumers who are sceptical of sustainable advertising are more likely to view green advertising as a means of profit maximisation rather than environmental protection. Indeed, Richardson et al., (2022) found that Gen Z consumers distrust fast fashion brands sustainability initiatives, branding them as ‘greenwashing’. Therefore, further research needs to be conducted to see how brands can adapt to more sustainable practices and produce marketing communications that are not simply greenwashing.

The cost-of-living crisis has put further pressure on brands’ supply chains and their ability to appeal to consumers who have increasingly less disposable income. This is in addition to a decade that has seen physical retail stores struggling, with commercial vacancies on high streets higher than ever (Journal of Retailing, 2022). The Centre for Retail Research estimates that since the start of 2018 alone more than 386,000 retail jobs will have been lost in the UK (Deloitte, 2021). This highlights the imperative for retailers to reconsider their physical store strategies and focus on the design and experience created for customers. Technology is one way for retailers to enhance aspects concerning their design, branding, and marketing. The latest technology is enabling brands to reach consumers more directly than ever before (Journal of Retailing, 2022), thereby dramatically changing the way that brands communicate with consumers (Pizzi and Scarpi 2020). Yet, with increasingly advanced technologies coming out each year, coupled with the shortening of technology life cycles, retailers need to constantly reimagine their strategies in order to remain competitive in a rapidly changing environment. As consumers have become used to interacting with new technologies, they leave their favourite brands with no choice but to implement them in order to keep up with the competition (Boardman, Henninger & Zhu, 2020).

This intense competition means that online fashion retailers must offer a superior online shopping experience than their competitors (Kaushik et al., 2020). This places more pressure on creating compelling retail websites and omnichannel experiences. In online and social commerce, consumers are unable to inspect products physically, therefore having to make purchase decisions by looking at online images, reading product descriptions, and then using their imagination (Li et al., 2019; Hjort et al., 2019).�� The inconsistency between purchased products and expectations is an essential manifestation of product dissonance (Powers & Jack, 2015). This is increasing the likelihood of consumer returns which is having a significant negative affect on the environment. Furthermore, such product inconsistency can cause significant damage to retailers and brands (Li & Choudhury, 2020). As a result, further research is needed to investigate how ecommerce and social commerce can be more effective and reduce the high rate of returns.

With new social media channels coming out all the time brands need to ensure that they are on the ones that appeal to their target market and that their content is engaging. Livestreaming on social media is becoming more commonplace, enabling brands to increase consumer awareness whilst also driving sales (Journal of Retailing, 2022). The future of social commerce has many potential avenues, such as incorporating Augmented Reality and voice search in order to enhance consumer experiences (Chrimes et al., 2019). Brands can also use social platforms to embed gamification to appeal to consumers’ desire for personalisation, self-expression, and playfulness online, aspects that have increased since the pandemic (Chen et al., 2022). Whittaker et al. (2021) show that gamification can even be used for sustainability marketing and in encouraging more sustainable consumer behaviour but research into wider demographics is still needed. Indeed, Generation Z (born between 1995 and 2010 approximately) are now growing as a consumer force. Not only do they have their own spending power and are no longer reliant upon parents, but they also have strong and distinctive wants and needs that retailers and brands need to provide for (Deloitte 2021).

Furthermore, advances in the metaverse are creating more challenges as well as more opportunities for design, branding and marketing. Yet to be fully realised, the metaverse is conceptualised as being an interconnected, 3D virtual world that overlaps with, or provides an alternative to, physical reality and is inhabited by avatars of real people (Kim, 2021). Hence, it signifies the ultimate merging of digital and physical reality (WGSN, 2020). The pressure is now on brands to partner with retailers in order to create new and compelling virtual experiences for consumers (Journal of Retailing, 2022). Thus, as brands are entering the metaverse through consumer-facing technologies and virtual platforms, such as AR, gaming and digital fashion shows, research addressing the opportunities and barriers in relation to marketing, design and branding is warranted. Areas such as Digital Avatars, Virtual Reality, Augmented Reality, NFTs, Gamification in Marketing, Blockchain, Digital Fashion, Virtual Brand Experiences and Artificial Intelligence are all gaining traction in response to this.

As such, retailers need to re-address their design, branding and marketing in order to encompass both social and environmental sustainability as well as incorporating the latest technologies to survive in a post-pandemic world.��Hence, this book aims to bring together practitioner and scholarly experts in the areas of design, branding and marketing to share their knowledge and experiences to advance scholarly and practical research in this area.

Subject / Topic Description:

The book will examine current issues concerning technology and sustainability and its interplay with design, branding and marketing, exploring the use of research and practice for the retail industry going forward as well as to inform the content of marketing and design curriculums. Some key questions which we aim to explore are:

• How have recent events in the economy (e.g., COVID-19 pandemic, cost of living crisis etc) shaped priorities for design, branding, and/or marketing?
• How has our understanding of sustainability changed in design, branding and/or marketing, and how will this impact future directions?
• What is the importance or either social or environmental sustainability for design, branding and/or marketing?
• What is the role of technology in future-proofing the industry?
• How can technology be used to enhance retailers’ design, branding and/or marketing?
• What are the opportunities of new, upcoming technologies (e.g., the metaverse) for Design, Branding or Marketing?
• What are the barriers relating to new technologies for Design, Branding or Marketing?
• What are opportunities for scholarship to address the era of technology and sustainability in design, marketing & branding subjects?
• Does the importance placed on sustainability by younger consumers and the integral use of technology in their lives affect the way that students are taught in marketing, design, and branding subject areas?

Discipline, sub discipline, and keywords: Branding/Marketing/Retailing/Design/Consumer Behaviour.

Please also list 5 Keywords that best describe your book.

Design; Branding and Marketing; Technology and Sustainability; Consumer Behaviour, Innovation.

Table of contents:

Proposed structure of the book:

Please indicate which section your chapter will fall under when you submit it.

Instructions for authors:

Please submit a full chapter by 1^st June 2024. Early submissions will be gratefully received. Please indicate which section your chapter will fall under.

Chapters should include an abstract of 200 words.

Chapters should be approx. 7000-8000 words in length ( +/- 10%), not including references.

Please submit chapters directly to BOTH:

Dr Courtney Chrimes – courtney.chrimes@manchester.ac.uk

Dr Rosy Boardman – rosy.boardman@manchester.ac.uk

All chapters will be peer-reviewed and those that are considered suitable to include in the book will be sent back to authors with revisions. The final deadline for revised chapters will be September 2024.

If you want to send abstracts or chapter outlines for feedback to Rosy and Courtney please feel free to do so at any point! In keeping with the spirit of the ICDBM we want this to be a supportive process and to help people get published. We cannot commit to reading full chapters before submission but abstracts and outlines are very much welcome J

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Posted by: Scott Erickson

Call for Entries

Teaching Marketing Analytics

Melding Theory, Practice and Hands-on Applications

Editor:

Scott Erickson, Charles A. Dana Professor of Marketing, Ithaca College

Teaching Marketing Analytics will be a new offering in the Elgar Guides to Teaching series from Edward Elgar Publishing.�� The volume will provide guidance from experienced marketing analytics instructors, concerning teaching marketing analytics within the context of both new and older approaches to planning data collection, executing the plan, and analyzing and employing the results.

Marketing analytics is a relatively young discipline, taught in the context of traditional marketing research vs. new and rapidly changing practical applications.�� Long-time instructors of marketing research sometimes find it�� hard to keep up with the rapid advances in the field and changes in practice.�� More recently trained instructors often know the current tools but might not understand the theoretical context and how these tools fit with more traditional approaches like focus groups and surveys.�� And marketing analytics is an area in which numerous commercial providers have their own training platforms.�� Whether and how to incorporate widely used analytics software into courses, including formal certifications, is another question facing all instructors.�� This book seeks input from marketing analytics instructors on how they handle these and other issues surrounding this fast-moving field.

The book would cover teaching current courses in marketing analytics now very popular in Business School curricula but almost unheard of ten years ago.�� As a recently launched course, marketing analytics comes with some baggage from previous courses it replaced and faces the prospect of a rapidly changing list of pertinent content and training needs of employers.�� That leaves those who teach it in something of a grey area as to what should be included in the course and how it should be taught.

Marketing analytics came out of more traditional marketing research courses.�� One area for contributions to the book is continuing to cover basic, traditional project research topics in an analytics environment.�� Topics such as:

• Exploratory design (e.g. focus groups, ethnography)
• Descriptive design (e.g. surveys), and
• Causal/Experimental design (e.g. test marketing)

Project research is still done, of course, but how to do and how it still contributes to marketing decision-making is sometimes lost in a course totally focused on newer analytics topics.

A second area for contributions would be core analytics areas on which to focus.�� Within a marketing analytics emphasis, topics can include:

• Sources of data for analysis (customer behavior, including digital; transactions; product use; direct and indirect communications tracking; etc.
• Analytics definitions (big data, cloud computing)
• Database structure and use (SQL) and analysis tools (R, Python)
• Statistical concepts (measurement theory, summary statistics, tracking and presentation as with dashboards)
• Predictive analytics (correlation, clustering, neural networks, artificial intelligence)

And any other relevant areas.�� These kind of topics can take up an entire course or more, so how much to include in a marketing analytics course is a key question.

A third area could encompass marketing applications of analytics concepts.�� This could go in many directions, depending on contributor interests, but topics such as:

• Customer lifetime value
• A/B testing
• Tracking the customer journey/lifecycle
• SEO/SEM
• Website design and optimization
• Inbound marketing

and many others can be explored in individual chapters or as part of individual chapters (e.g. product design applications, customer interactions applications).

A fourth area would include using external certifications as part of the course.�� These are ubiquitous, encompass real-world experiences, both students and employers value them on resumes, and so they are an important part of a number of instructors’ analytics courses.�� Applications such as:

• Google search
• Google Analytics
• Salesforce
• Marketing automation platforms like Pardot, Hubspot, and Adobe/Marketo
• Visualization (Tableau, SAS Viya)
• Statistical analysis (R, Python, SPSS)

and numerous others can be effective parts of courses and guidance from experienced instructors on how to incorporate them would be a valuable contribution to the book.

Finally, one-off topics are also of interest.�� Business-to-consumer (B2C) vs. business-to-business (B2B) applications are quite different, and instructors emphasizing one area might not be as familiar with the possibilities in the other.�� Ethics and regulation, especially concerning personal data and now artificial intelligence (AI), are also important topics that might be covered.�� Data sources (publicly available vs. collected as part of the course) and use might also be included here though may also come up in other areas.���� Other suggested contributions are welcome.

Entries:

The book will consist of selected chapters ranging between 6,000 and 10,000 words.�� Details on format will be provided to potential contributors.�� To ensure editorial integrity and foster diverse perspectives, the Editors request that authors peer-review two entries from other contributors for every entry they submit.

Interested contributors can send an initial 250-word outline that contains a precis of the content they wish to submit, and why it is important to include in the book. Please send these initial entries and further enquiries to:

Scott Erickson
Editor, Elgar Teaching Marketing Analytics
Email: mateaching2024@gmail.com

Deadlines

2023

November/December — Solicitation of authors to write and peer-review chapters for the book.

2024

January/May – Continue solicitation of authors to write and peer-review chapters for the book.

Commitment from authors, editor will distribute Contributors Agreements to each author.

May 31: Deadline for submission of written entries from authors.

June: Distribution of entries to peer-reviewers.

September 30: Deadline for editor to complete review of peer-reviewed submission, provide feedback on entries.

2025

January 15: Deadline for rewrites and resubmissions

April 30: Deadline for editor to complete final revisions and submit manuscript to publisher.

Final Entries and Due Date:

As above, all entries are due on May 31, 2024, but can be sent at any time before that.

The referencing system for in-text citations is (Author, Year). To refer to a specific page it is (Author, Year: p. 166). The reference list should follow the Harvard style ()

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Posted by: Scott Erickson

Call for Entries

Elgar Encyclopedia of Marketing Analytics

Editors

Scott Erickson, Charles A. Dana Professor of Marketing, Ithaca College

Tracey Renzullo, Marketing Professor and Program Head, British Columbia Institute of Technology

The Elgar Encyclopedia of Marketing Analytics is a single-volume encyclopedia in a new and exciting series offered by Edward Elgar Publishing.

This volume will provide relatively concise encyclopedic coverage of the discreet subfield of marketing analytics.�� We aim to capture a comprehensive set of diverse perspectives on both traditional marketing research and how it has emerged as the contemporary field of marketing analysis.�� The work will accomplish this objective with easy-access entries and references to assist scholars, researchers, and practitioners as they search for seminal content in this important, rapidly changing field.

The editors wish to create a volume that provides readers with key foundational, theoretical, and applied concepts in the field of marketing analytics, including but not limited to data sources and generation, monitoring and reporting, statistical analysis and data mining, and predictive analytics.�� We are also interested in contributions covering how more traditional topics such as exploratory, descriptive, and experimental research have been tailored to big data and analytics environments.

We encourage contributions from both scholars and practitioners.�� While the basis of the book is theoretical perspectives and how contemporary marketing analytics fits core concepts in the discipline, much of the growth in the field has also come from digital solutions provided by commercial organizations.�� Entries from digital providers are welcome but should be written from the perspective of a class of products (e.g. customer relationship management) rather than a specific brand (e.g. Salesforce).�� While examples of the practitioner’s specific products can and should be part of any such chapter, they should not read as an explicit sales pitch.�� Entries concerning unique or noteworthy applications of marketing analytics at a specific brand or company are also encouraged.

Entries

The single-volume Encyclopedia will consist of around 200,000 to 300,000 words that reflect selected entries from authors who respond to this call, or specially commissioned entries. Authors may choose to contribute one or more entries. The editors seek entries that provide a concise summary of the most relevant accumulated knowledge on a subject or concept. We expect that the length of entries will vary but, as a guide, more complex entries should be 2,000-3,000 words, while less complex entries (e.g., the definition of a key concept) as little as 1,000 words.

To ensure editorial integrity and foster diverse perspectives, the Editors request that authors peer-review two entries from other contributors for every entry they submit. Authors will be entitled to post the pre-print version of their entry on their own website and institutional repository after a six-month embargo period. For those interested, there will also be an option to publish a limited number of entries Open Access for a fee.

Organization of entries will be alphabetical though the editors will develop additional organizing principles to ensure both appropriate coverage and to aid contributors and readers in navigating the many avenues of this complex field.�� We are appending an initial list that interested contributors can consult. We also encourage contributors to propose their own entries not on our list for consideration. Interested contributors can send an initial 250-word outline that contains a precis of the content they wish to submit, and why it is important to include in the Encyclopedia. Please send these initial entries and further enquiries to:

Scott Erickson and Tracey Renzullo

Co-Editors Elgar Encyclopedia of Marketing Analytics

Email: MAEncyclopedia@gmail.com

Deadlines

2023

November/December — Solicitation of authors to write and peer-review entries for the encyclopedia.

2024

January/June – Continue solicitation of authors to write and peer-review entries for the Encyclopedia.

Commitment from authors, co-editors will distribute Contributors Agreements to each author.

September 15: Deadline for submission of written entries from authors.

October 15: Distribution of entries to peer-reviewers.

2025

February 15: the Deadline for Co-editors to complete their review of peer-reviewed submissions.

March 30: Deadline for Co-editors to provide feedback on entries.

May 30: Deadline for rewrites and resubmissions.

August 31: Deadline for Co-editors to complete final revisions and submit manuscript to publisher.

Final Entries and Due Date:

All final entries are due on September 15, 2024, but can be sent at any time before that. Please follow the structure below:

Title

Introduction and brief overview of the topic, figure/author/researcher, or concept.

Discussion and application

Critical summary and conclusion

Name of Author (right indent)

References and selected further readings.

The referencing system for in-text citations is (Author, Year). To refer to a specific page it is (Author, Year: p. 166). The reference list should follow the Harvard style ()

Call for Entries

Elgar Encyclopedia of Marketing Analytics

Suggested Topics List

1. A/B testing
2. Account-based marketing (ABM)/marketing automation
3. ANOVA
4. Apps and data
5. Artificial intelligence
6. B2B Data Types
7. Bayesian statistics
8. Big Data
9. Board of Directors role and liability in data governance
10. Brand awareness
11. Brand metrics
12. Brand preference
13. Breach of data
14. Business Intelligence
15. California Consumer Protection Act
16. Campaign analytics
17. Causal/experimental marketing research
18. Click-through rates/conversions
19. Clustering
20. Commercial data (e.g. Nielsen)
21. Competitive Intelligence Data
22. Content analysis
23. Content management
24. Correlation
25. Cross-tabulation
26. Customer Journey
27. Customer lifetime value
28. Customer metrics
29. Customer relationship management (CRM)
30. Customer satisfaction
31. Customer segmentation based on data
32. Cybersecurity data science
33. Dashboards
34. Data and analytics strategy
35. Data analysis tools
36. Data applications and use (e.g. Netflix, Spotify)
37. Data audit
38. Data cleaning
39. Data driven organizations
40. Data and decision making
41. Data and the cloud
42. Data and sports
43. Data engineering
44. Data integration
45. Data management platforms
46. Data literacy
47. Data mining
48. Data privacy and protection
49. Data quality and validation
50. Data ransom attacks
51. Data reporting
52. Data security versus accessibility
53. Data sources – internal
54. Data sources – external
55. Data visualization
56. Deep learning
57. Demographic data
58. Descriptive analytics
59. Descriptive marketing research
60. Decision Tree
61. Development metrics
62. Diagnostic analytics
63. Digital metrics (click-through rate, conversion rate, inbound links, referral traffic, bounce rate, return visitors rate, average time on website, average page views, cost per lead, ROI)
64. Digital monitoring products (e.g. Adobe Audience Manager)
65. Direct Marketing
66. Ecommerce data
67. Email management
68. Ethics and Data Collection
69. Ethnography
70. EU General Data Privacy Regulation
71. Experimental design
72. Experimental design (repetitive)
73. Exploratory marketing research
74. Focus groups
75. Fraud
76. Global Data
77. Google Adwords/Paid Search
78. Google Analytics
79. Government data
80. Inbound marketing
81. Insights derived from data
82. Intent Data
83. Interviews
84. Key performance indicators (KPI’s)
85. K-means clustering
86. Lead Generation
87. Loyalty programs
88. Machine learning
89. Marketing analytics
90. Marketing automation
91. Martech stack
92. Measurement concepts (nominal, ordinal, interval, ratio)
93. Media ratings/circulation
94. Mobile data
95. Mobile design
96. Monitoring data
97. Most valuable pages
98. Neural networks
99. Non-relational databases (e.g. Hadoop)
100. Online content counts
101. Organizational structure
102. Podcasts
103. Predictive analytics
104. Prescriptive analytics
105. Programming (e.g. R, Python)
106. Psychographic data
107. Qualitative data analysis
108. Quantitative data
109. Regression (linear, multiple, R-squared, moderation, interaction)
110. Relational databases (e.g. SQL)
111. Sales Funnel
112. Sales Modelling and Forecasting
113. Search
114. Sentiment analysis
115. Social listening
116. Social media
117. Spreadsheets (e.g. Excel)
118. Stakeholders
119. Statistical significance
120. Strategic significance of data
121. Structured data
122. Summary statistics
123. Surge analytics
124. Survey/questionnaires
125. Tabulation
126. Test markets
127. Transactional data
128. Traffic Sources of web data
129. Training Programs/Education for Data Analytics Professionals
130. T-tests
131. Unstructured data
132. Web data
133. Website analytics (e.g. Google Analytics)
134. Word clouds
135. Word counts

.

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Posted by: Hannah Walters

Call for Chapter/Essay Proposals

Advancing Marketing with AI: Applications, Insights and Analysis

��Published by: Routledge

Editors:

Rachel Hammond
Calvin University
rachel.hammond@calvin.edu

Hannah Walters
Northern State University
Hannah.walters@northern.edu

Introduction

This book comprises a thoughtfully selected assortment of research and essays designed to equip marketing faculty with the necessary insights and knowledge regarding the use of artificial intelligence (AI) in marketing. As the adoption of AI accelerates rapidly in recent times, this resource serves as a valuable aid for marketing educators in effectively incorporating AI concepts into their teaching materials and strategies.

For more information, visit

Target Audience

The book is primarily aimed at marketing faculty who want to incorporate AI across the marketing curriculum but could also be incorporated into an upper level undergraduate senior capstone marketing strategy and/or marketing management course.

Chapter Topics

1. A Brave New World: AI and Marketing
2. AI-Enabled Integrated Marketing Communications
3. Consumer Behavior and AI
4. Streamlining Customer Relationship Management with AI
5. Implications of AI on eCommerce
6. AI-Driven Branding
7. Navigating International Marketing with AI
8. Advancing Marketing Strategy with AI
9. AI-Powered Marketing Research
10. Ethical Implications of AI in Marketing
11. Implementing AI in Marketing Education
12. Appendix: AI-Infused Assignments and Hands-on Projects

For chapter synopses, please visit

Important Dates

January 30, 2024: Proposal Submission Deadline
February 28, 2024: Notification of Initial Acceptance
May 31, 2024: Full Manuscript Due
June 30, 2024: Double-Blind Review Results Returned
July 31, 2024: Final Manuscript Submission
August 31, 2024: Final Acceptance Notification
December 1, 2024: Delivered to Publisher

Submission Procedure

We welcome researchers and practitioners to submit chapter/essay proposals between 500 and 1,000 words, outlining the mission and focus of their proposed chapter/essay by January 30, 2024. Authors will receive notifications regarding the acceptance of their proposals by February 28, 2024, along with the chapter guidelines. Full manuscripts should be submitted by May 31, 2024. All submitted manuscripts will undergo a double-blind review process, and contributors may also be invited to serve as reviewers for this project.

Upload submissions here:

Note: There are no submission or acceptance fees for manuscripts submitted to this book publication, Advancing Marketing with AI: Applications, Insights and Analysis. All manuscripts are accepted based on a double-blind peer review editorial process.

Publisher

This book is scheduled to be published by Routledge, a global publisher of academic books, journals and online resources. Taylor and Francis acquired Routledge in 1998 and is now considered to be the leading English-language publisher of humanities and social sciences. The merged company has become one of the top five research publishers globally. For additional information regarding the publisher, please visit This publication will be delivered to the publisher in December 2024.

Inquiries

Rachel Hammond
Calvin University
rachel.hammond@calvin.edu

Hannah Walters
Northern State University
hannah.walters@northern.edu

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