ACR Fellows Award: Call for Nominations

ACR members are invited to send nominations for the Fellow in Consumer Behavior Award to the Fellows Nominating Committee. The Committee will consider nominations from the members plus any other names the Committee adds to the list. From that list of nominees, the Committee forwards a subset of nominations to the ACR Board of Directors.  The ACR Board of Directors then chooses up to three Fellows for that year. ACR Fellows are designated annually.

The ACR Fellow award is based on scholarly contributions regardless of the contributor’s race, gender or preferred paradigm. It is hoped that the candidates reflect the diversity of contributions made by ACR’s broad membership. Service contributions are appreciated but are not the focus of this award. (A separate award has been established for long-term service to ACR.)

Nominees should have received their PhD at least 20 years ago. They should have been members of ACR for a substantial number of years, and they must still be living.  Nominees should have shaped the field of consumer behavior and furthered the interests of ACR in significant ways. These are likely to include, though not limited to, several of the following:

1. Developed a significant body of scholarly work and sustained influence on the field of consumer behavior.
2. Contributed theoretical or methodological innovations that have a continuing influence
3. Authored highly cited works that have a major and ongoing impact
4. Developed research-based programs that improve consumers’ quality of life in lasting and important ways through innovations in scholarship, policy, or practice.
5. Advanced excellent scholarship through service as a journal editor.
6. Advanced doctoral education through mentorship and service.

Nominations should be accompanied by a letter, up to a MAXIMUM of two pages in length, outlining the major reasons why you think your nominee meets the very high standard for the award. The letter should include a statement saying that the nominee is unaware of your actions in nominating him or her for the award to ensure confidentiality, as well as your relationship to the nominee (e.g., co-author, colleague).  Including a copy of the nominee’s vita is strongly recommended, as long as you can provide one without the candidate’s knowledge of what you plan to use it for. If a nominee was not selected in one year, they may be re-nominated in subsequent years. However, a new nomination is necessary each year. Current members of ACR’s Board of Directors and Fellows Nominating Committee are not eligible for the award.

Please note that nominations that don’t fit the current submission format (current CV and 2 page letter addressing impact from the nominator) will be sent back for alteration.  Nominations should be from a single person; multiple nominations of the same person will thus each come with their own CV/letter packet and maintain confidentiality.

Fellows and the year they received the award are available on the ACR website at

The Fellows Nominating Committee consists of four persons: a Chair appointed by the current ACR President, and the three immediate past presidents of ACR who agree to participate. This year the committee consists of David Mick, appointed chair, plus Darren Dahl, Stacy Wood, and Margaret C. Campbell, the three immediate past presidents of ACR.

If the Fellows Nominating Committee feels that the pool of nominees submitted by the membership is not adequate in size, quality, or scope, it is the role of the committee and its members, jointly and individually, to nominate additional scholars who meet the above criteria. The goal is to provide a broad and excellent pool of nominees from whom to select, so that scholars representing multiple research paradigms and multiple backgrounds can be considered.

Deadline: August 1, 2020.  If you have a nominee for the Fellow Award, your nominating letter must reach David Mick by August 1, 2020.  Electronic submission of the nominating letter and nominee’s vita is strongly preferred.

Email: dmick@virginia.edu

Regular Mail: David Mick, Robert Hill Carter Professor of Commerce, McIntire School of Commerce, University of Virginia, Charlottesville, VA 22903

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Special issue call for papers from Journal of Business Research

Deadline for submission: January 31, 2021

Overview and Purpose of the special issue

Thanks to new technology and Internet advancement, there is a growing trend of platform revolution that changed business model from a linear supply chain pipeline to a platform, which is a complex network of producers and users in a interconnect ecosystem (Parker, Van Alstyne, & Choudary, 2016; Nambisan & Baron, 2019). While the extant B2B literature has widely examined the impact of business networking or managerial ties on firms’ innovation and performance (Dong et al., 2018; Wang, Siu, & Barnes, 2008; Wang & Chung, 2013; Zeng et al., 2017), today’s online network platforms facilitates the creation of entirely new markets by connecting and matching producers and customers globally without physical or distance restriction.

Van Alstyne, Parker, and Choudary (2016) summarized three vital changes resulted from the platform revolution as (1) from resource control to resource orchestration, (2) from internal optimization to external interaction and (3) from a focus on customer value to a focus on ecosystem value. In the business and industrial marketing context, the platform revolution has advanced the boundaries of B2B marketing in several ways.

First, platform creates a new type of online marketplace and increase the exchanges among various businesses in the global scope. For instance, the Chinese e-commerce platform, Alibaba.com is a business-to-business website, connecting manufacturers from a variety of countries with buyers around the world.

Second, platform features an infrastructure that brings external sellers and buyers together, regardless of sources through data-driven matchmaking, with little internal resources or inventory. In business logistics and supply change management, it can go beyond the just-in-time delivery and reach zero inventory through platform.

Third, the network effect has shifted from traditional business-to-business network or managerial ties to the platform based virtual business networks in the global business market. Platform becomes a business hub attracting many sellers and buyers all over the world through internet. Therefore, the network effect is enhanced in the digital platform.

Fourth, the platform has displaced traditional intermedia in the connected ecosystem. The role of sellers and buyers in the platform ecosystem is flurrying in the digital age in which a producer and a user can swap with each other. As such, a buyer can become a seller and a seller can become a buyer in an interactive way. Such a swap effect attracts more participants and accelerates the market expansion.

Fifth, platform in the shared economy has expanded the opportunity for business-to-business crowding sourcing and crowd funding, creating values by unlocking the spared resources. Given the platform openness (Broekhuizen et al., 2019), companies can have a wide access to external sources for new product development, idea generation and innovation through the various types of business platform.

Despite such dramatic changes in marketplaces resulted from platform revolution, theoretical explanation of platform effect on industrial marketing has largely lagged behind managerial practices. This special issue aims at theoretical advancement that shed insights and encourage debates on B2B marketing in the contemporary digital platform economy. In particular, we invite innovative paper, from different theoretical perspectives with solid methodology and strategic insights. The potential topics include (but not limited to) the following:

• Theoretical and conceptual development in understanding the platform impact on industrial marketing practices
• The underlying mechanism underpinning digital platform effect in industrial marketing
• The social and economic environment that influence the effect of platforms on industrial marketing
• The changing business networking of multisided participant in platform ecosystem
• The new ways of doing business in the marketplace created by platforms
• The motivational factors that attract potential sellers and buyers in platforms
• The unique way of connecting potential sellers and buyers into the ecosystems of resources.
• New technology like artificial intelligence in B2B platforms
• The role of social media platform in B2B marketing
• The effectiveness of using external resources in platforms
• The effect of swap of sellers and buyers in B2B marketing
• Share economy and crowdsourcing/crowdfunding platform in new product development and business innovation
• The unique characteristics and differences of types of platform across industries
• Platforms and business logistics
• Effective technology design to match producers and consumers for the best options in a multisided marketplace
• The strategic rule of developing B2B platform from creating customer value to creating ecosystem value
• The application of platform in business networking and connection
• The platform in global supply chain management
• B2B company-led user generated content and user engagement on digital platforms
• The emerging trend of platforms in industrial marketing
• The favorable and unfavorable conditions to business platforms
• The effectiveness or ineffectiveness platform in supply chain management

We will give preference to empirical papers with solid methodologies —both qualitative and quantitative—although theoretical papers that examine fundamental issues in, or offer comprehensive frameworks with theoretical contributions in industrial marketing are welcomed.

Further information

For questions regarding the content of this special issue, please contact the guest editors:

Professor Cheng Lu Wang, University of New Haven, USA, cwang@newhaven.edu

Professor Fue Zeng, Wuhan University, Wuhan, China, zfee@whu.edu.cn

References

Broekhuizen, T. L. J., Emrich, O., Gijsenberg, M. J., Broekhuis, M., Donkers, B., & Sloot, L. M. (2019). Digital platform openness: Drivers, dimensions and outcomes. Journal of Business Research (Forthcoming).

Dong, M. C. Y., Zeng, F. E., & Su, C. T. (2018). Network embeddedness as a dependence-balancing mechanism in developing markets: differential effects for channel partners with asymmetric dependencies. Journal of the Academy of Marketing Science, 47(6), 1-21.

Parker, G. G., Van Alstyne, M. W., & Choudary, S. P. (2016). Platform revolution: How networked markets are transforming the economy–and how to make them work for you, New York : W.W. Norton & Co.

Nambisan, S., & Baron, R. A. (2019). On the costs of digital entrepreneurship: Role conflict, stress, and venture performance in digital platform-based ecosystems. Journal of Business Research (Forthcoming).

Van Alstyne, M.W., Parker, G. G., & Choudary, S. P. (2016). Pipelines, platforms, and the new rules of strategy. Harvard Business Review, 94(4): 54-62.

Wang, C. L. & Chung, H. F. (2013). The moderating role of managerial ties in market orientation and innovation: An Asian perspective. Journal of Business Research, 66(12), 2431–2437.

Wang, C. L., Siu, N. Y., & Barnes, B. R. (2008). The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships. Industrial Marketing Management, 37(7), 819-824.

Zeng, F. E., Chi, Y. J., Dong, M. C. Y., & Huang, J. (2017). The dyadic structure of exchange partners’ governing-agency social capital and opportunism in buyer–supplier relationships. Journal of Business Research, 78, 294-302.

Submission Details:

When preparing your submission, please check the JBR website for guidelines on style and paper length:

.

Papers should be submitted at the JBR website between November 31, 2020 and January 31, 2021. Please remember to choose article type “Platform in B2B Marketing”.

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Special Issue Coeditors: Donald R. Lehman and Kelly Hewett

Global marketing is being shaped in dramatic new ways with changes ushered in by internet, social, and mobile technologies. New forms of data and advances in computing power are reshaping firms. The proliferation of data and difficulty in generating insights to compete globally heightens the importance of methodological innovations. Furthermore, such data and methodological advances are increasingly important as understanding customer experience and engagement has grown in importance, especially in global contexts. Therefore, the Journal of International Marketing is planning a special issue on data and methods for developing new insights in global marketing.

For the deadline and more information, see

/call-for-papers-journal-of-international-marketing-data-and-methodological-issues-for-new-insights-in-global-marketing/

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Guest Editors

Michael Haenlein, Professor, ESCP Europe, Paris, France
Andreas Kaplan, Professor & Dean, ESCP Europe, Berlin, Germany

Submission Deadline

15th of January 2020

Description

Artificial Intelligence (AI), defined as “a system’s ability to interpret external data correctly, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation” (Kaplan and Haenlein 2019, p. 17), is currently one of the most important topics in the minds of academics and managers alike. After several AI summers and winters, i.e. periods of high and low funding and interest in AI research, it appears that AI’s fall season has arrived (Haenlein and Kaplan 2019). This period of harvest and benefiting from past research has been made possible due to increased computational power, advances in statistical methods, as well as the sheer endless availability of (big) data (Sivarajah et al. 2017).

Especially coupled with robotics, humanity’s fourth industrial revolution is starting to enter all spheres of society and almost daily one can read new incredible stories in both popular and business press. AI via emotion-sensing facial recognition is able to read if a customer is happy, frustrated, or annoyed and Walmart already announced to apply this technology in their stores with the aim to increase customer satisfaction. So-called deepfakes enable literally anybody to create videos of people making them appear to say things they actually never said by superimposing existing pictures onto source videos, which creates a whole new dimension for fake news and malicious hoaxes. And while thought to be impossible a couple of years ago, robots now are able to ride bikes and Amazon just started to roll out its last-mile delivery robots developed to autonomously deliver parcels to its customers removing the need for vans in last-mile delivery zones.

AI will shake up the future of both the business world and society at large. New opportunities will arise and corresponding challenges will need to be dealt with (Kaplan and Haenlein 2020). New jobs will be created, others will be automated and disappear. Employees will need to be equipped with new skills (Sousa and Rocha 2019). Several ethical questions will have to be discussed and strongly analyzed. Regulation will be developed and implemented. Advances in AI might even lead to a new world order with China and the US emerge as leaders in this domain and further world regions, amongst them Europe, lag behind. These examples serve as illustration for the need of further high-quality research in all of these areas (and many more), which is the objective of this special issue’s call for papers.

Articles which fit into the scope of this special issue can deal with a broad variety of business and management areas ranging from Accounting, Entrepreneurship, Finance, Human Resources, Marketing, Operations and Technology Management, to Strategy and deal with the application of AI across a multitude of business sectors. In addition, manuscripts can be based on any type of research, be it, conceptual or empirical, disciplinary or interdisciplinary in nature. We explicitly encourage literature reviews, in-depth case studies, methodological papers, as well as methodological tutorials using software such as R or Python.

Subjects of interest for this special issue include, but are not limited to:

• Artificial intelligence and Big Data
• Artificial intelligence and Blockchain
• Artificial intelligence and Internet-of-Things (IoT)
• Artificial intelligence and Social Media
• Data protection and privacy issues related to AI
• Detailed, in-depth, and longitudinal case studies on how AI and robotics have been applied in actual business practices including implementation details and financially verifiable outcomes
• Environmental consequences and impact of AI on sustainability and societal subjects
• Impact of AI and robotics on specific sectors and industries such as creative and cultural industries, financial services, health, higher education, insurance, media, public administration, and alike
• International relations and new world order triggered by AI and robotics; impact of AI on global business, exchange, and trade relations
• Literature reviews and conceptual state-of-the art pieces on AI
• Management analytics in the age of AI and robotics
• New and innovative business models enabled by AI and robotics
• Methodologies empowered through advances in AI and robotics
• Tutorials illustrating on how to implement and realize particular AI techniques (e.g. how to implement deep learning in R or Python, using detailed code and walk-through examples)

Review and Submission Processes

The submission deadline is January 15th 2020. All papers will be screened by the guest editors (and desk rejected if not deemed suitable) before being sent to at least two reviewers. A maximum of two revision rounds will be applied and an up or down decision (reject or conditional accept) will be given after one round. Manuscripts must apply the general author guidelines such as style and paper length of the Journal of Business Research to be found here. Moreover, all papers must go through the journal’s online submission portal (Elsevier Editorial system). Authors are asked to select ‘Artificial Intelligence’ as the submission special issue with the portal’s special section staying open from September 15th 2019 through January 15th 2020.

References

Haenlein Michael and Andreas Kaplan (2019) A Brief History of AI: On the Past, Present and Future of Artificial Intelligence, California Management Review, 61(4), 5-14

Kaplan Andreas and Michael Haenlein (2019) Siri, Siri in my Hand, who is the Fairest in the Land? On the Interpretations, Illustrations and Implications of Artificial Intelligence, Business Horizons, 62(1), 15-25

Kaplan Andreas and Michael Haenlein (2020) Rulers of the world, unite! The challenges and opportunities of artificial intelligence, Business Horizons

Sivarajah Uthayasankar, Muhammad Mustafa Kamal, Zahir Irani, and Vishanth Weerakkody (2017) Critical Analysis of Big Data Challenges and Analytical Methods, Journal of Business Research, 70, 263-286

Sousa Maria José and Álvaro Rocha (2019) Skills for disruptive digital business, Journal of Business Research, 94, 257-263

ÂÜÀòÉç¹ÙÍøt the Guest Editors

Michael Haenlein (haenlein@escpeurope.eu) is Professor of Marketing at ESCP Europe where he acts as the Scientific Director of the ESCP Europe Research Center on Big Data. Michael’s research interest and expertise deal with the subjects of Customer Relationship Management (CRM) and Social Media. In particular, he analyzes the relationship between social networks and customer profitability and more broadly the concepts of Social CRM, Word-of-Mouth (WoM) and Customer Social Value. More recently he has focused on Artificial Intelligence.

Andreas Kaplan (kaplan@escpeurope.eu) is Professor and Rector at ESCP Europe Business School. His research decrypts and analyzes the digital world, in particular the areas of artificial intelligence and social media. With several seminal articles and more than 20,000 citations on Google Scholar, Rector Kaplan has been counted among the top 50 business and management authors in the world. Furthermore, Professor Kaplan has teaching experience in top-tier schools such as Harvard, Sorbonne University, and Tsinghua.

The authoritative version of this call can be found at

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Conference title: “Growing business in emerging markets: Challenges and drivers for success”

Conference venue: School of Economics and Business, University of Ljubljana, Slovenia

Conference dates: June 2-3, 2020

The conference format will provide room for discussion, networking and co-operation building among attendees from developed and developing countries. Interesting plenary sessions with renowned scholars (e.g. prof. Naresh Malhotra) will in addition provide stimulating insights in issues and challenges of marketing and related management issues in emerging markets.

The academics, researchers, students and practitioners are encouraged to submit extended abstracts or full papers in different areas of marketing, covered by 13 tracks. Accepted works will be published in Conference Proceedings (with ISBN); authors will have the option of publishing either the full paper or the extended abstract in the proceedings. Additionally, selected papers will have the opportunity to be considered for publication in EMCB 2020 supporting journals.

Submission Deadline: January 15, 2020

Decision and Selection Announcement: February 15, 2020

Main conference website:

Call for papers:

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24-26 June 2020
at Universidad de Valencia, Valencia, Spain

As in the previous occurrences, after this colloquium, there will be a special issue in the International Journal of Retail and Distribution Management. We would be happy to receive your submissions in any, but not limited to, the following topics:

• Shopper/consumer behaviour
• Price, product/service, distribution and communication management
• Retail brand management
• Servicescape and atmospherics
• Location/place marketing/management
• Buying and (visual) merchandising
• Operations and in-store logistics
• Leadership and retail management
• Store/agglomeration format development
• Supply chain management
• Innovation and technology in retailing
• Multi-/Omni-channel marketing and operations
• International/global retailing
• Business analytics in retailing
• AI, Big Data in retailing
• Corporate Social Responsibility in retailing
• Customer/Supplier Relationship Management
• Interdependencies between retail and other service industries (e.g., tourism, hospitality…)

Please do not hesitate to share this Call for Papers with other members of your institutes or research labs. Note the deadlines:

• Deadline for submission of abstracts or full papers 2nd March 2020
• Notification of acceptance for presentation 6th April 2020
• Submission of revised abstracts or full papers 4th May 2020
• Early-bird registration 11th May 2020
• Registration deadline 8th June 2020

For further information, check the web site:

See you in June 2020!

Regards.

On behalf of the Organising Committee

Prof. Marta Frasquet
Prof. Herbert Lotzab
Prof. Christoph Teller
Prof. Xavier Brusset

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Emily Moscato, St. Joseph’s University, emoscato@sju.edu
Joya Kemper University of Auckland, j.kemper@auckland.ac.nz

Collective wellbeing challenges, such as climate change and food insecurity, are not simple. They are messy; some even call them wicked problems. Such issues necessitate us to face uncomfortable truths: invoking controversy, tensions, and a fearful future for humanity and our planet. Within the classroom, focus on these challenges require us develop a macromarketing mindsetin students. We define the macromarketing mindsetas critical thinking using an aggregate marketing system perspective (Wilkie and Moore 2006, thus infusing the societal domain into marketing education) to comprehend, examine, and act on challenges and opportunities in the market system. It is not surprising that traditional marketing education discounts these complex and polemic challenges. Instead, the educational focus continues to favour of a business-as-usual, profits-only orientation, promoted by institutional objectives,textbooks, and the 4Ps pedagogy. Yet, the recent environmental-social turn in mainstream marketing academia (case in point Journal of Marketingand Journal of Consumer Researchspecial issues) and the most recent reports by the International Panel on Climate Change in 2018 and 2019 highlight the urgent need to take action. We are called to confront our fears as educators: work to integrate collective wellbeing challenges into the curriculum and more broadly educate students, faculty, administrators, andcommunity members in developing a macromarketing mindset. To accomplish this goal, macromarketers must hack the systemto embed larger perspective critical thinking and collective wellbeing issues (i.e. sustainability, climate change, poverty, healthcare,and inequality) into marketing education. We call for conference papers which examine how the macromarketing mindsetis taught and integrated into Business School curriculum, community projects, and other educational programs around the world. This conference call for papers is aligned with our special issue in the Journal of Marketing Education, “Hacking the System: Sustainability and Macromarketing in Marketing Education”. We seek to bring together voices and research on how sustainability, climate change, and macromarketing are realized, taught, and infused into the marketing curriculum and positioned among our students, faculty, administrators, and the community. We welcome conceptual, empirical and case study research, and macromarketing educational papers which may not specifically fall under sustainability education (i.e., macromarketing in general).

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Strategic Marketing and Resource-Advantage (R-A) Theory in Marketing’s Era V (2020 – ?): Implications for Research, Practice, and Pedagogy

Guest Editors:

Arturo Vasquez, University of Texas Rio Grande Valley
Robert McDonald, Texas Tech University

Extended deadline for manuscript submission: January 1, 2020

Special Issue Rationale and Objectives:

This special issue aims to disseminate the latest theoretical and empirical efforts in exploring, developing, and applying resource-advantage (R-A) theory in strategic marketing. R-A theory is presently influential in strategic marketing, but may be even more influential in the discipline’s future, which is characterized by “prospects that are both promising and problematic” (Hunt, 2018b, p. l).

The marketing discipline and the area of strategic marketing can be segmented into five critical eras (Wilkie and Moore 2003; Hunt 2018a). In ‘Era I’ (1900-1920), strategic marketing was an essential part of the newly founded marketing discipline. In ‘Era II’ (1920-1950), strategic marketing was neglected, as the discipline focused on the functions of marketing systems. In ‘Era III’ (1950-1980) both the overall discipline and strategic marketing rose to prominence. And in ‘Era IV’ (1980-present), the marketing discipline and strategic marketing have become collections of disciplinary fragments, rather than cohesive wholes.

R-A theory is an integrative, overarching theory that helps explain changes in markets and when strategies will/will not work well. R-A theory enables researchers to study firm performance, economic crises, and economic growth beyond the traditional constructs comprising equilibrium-based, neoclassical economics.

Furthermore, R-A theory can help us understand the roles of investment, innovation and organizational learning in marketing strategy. It may better depict the shifts of fortune in the world economy, such as those in emerging markets, during the last decades. The combination of economic (capital, technology) and socio-political (role of government and population policies) forces in recent decades have led to rapid economic growth (Kanbur, 2005; Kotler, Roberto, and Leisner, 2006; Shapiro and Shultz, 2009). Investigating other societal issues, such as national campaigns to address education and poverty, might benefit by the lens of R-A theory.

Finally, in teaching marketing, in particular marketing strategy, student learning can be greatly enhanced by the integrative theoretical foundations offered by R-A theory (Hunt and Madhavaram, 2006), yet more work on using R-A theory as a foundation for teaching other courses would be useful.

Previous works on R-A theory have developed its foundational premises and many of its implications (e.g., Hunt, 2000; Hunt and Morgan, 1995). Lacking are specific empirical tests of the theory, for example, empirical tests of marketing concepts such as customer satisfaction, customer perceived value, and product/service quality viewed through the lens of R-A theory. Also, applying the theory into new domains, such as governments and nonprofits would be productive.

Thus, based on R-A theory and its role in strategic marketing, topics for this special issue may include, but are not limited to:

• Comparing the effects of R-A theory’s proactive innovation with the effects of reactive innovation in tune with firm comparative advantages in specific markets.
• Using R-A theory to distinguish between business and marketing strategy.
• Using R-A theory as a foundation for a general theory of marketing.
• Comparing the importance of resource allocation versus resource creation in firm strategy.
• The criminal or non-fiduciary misallocation of resources as leading to positions of competitive disadvantage, as seen in the recent financial crisis.
• Using R-A theory to link the role of social trust and/or codes of conduct to firm performance, economic development, and consumer well-being.
• Measuring well-being beyond firm-level performance and/or country-level economic development.
• Evaluating the role of established marketing constructs (e.g. customer satisfaction, customer experience, customer perceived value, service quality, relationship marketing, and customer equity) in developing and sustaining comparative and competitive positional advantages.
• Assessing the role of innovation, technology and/or organizational learning in the configuration of firm competitive and comparative advantages in specific markets.
• Applying R-A theory to non-business entities such as nonprofits, nongovernmental organizations, governmental agencies, governments, political entities, nations, alliances, partnerships, and cartels.
• Integrating higher-order resources (e.g., absorptive capacity, market-focused strategic flexibility, learning platform capability – See Hunt & Madhavaram (2012) for specifics) into firms’ comparative advantages in specific markets.
• Assessing the role of competitors and their suppliers in the configuration of firm competitive and comparative advantages in specific markets.
• Assessing the role of public policy and the role of government in the configuration of firm competitive and comparative advantages.
• Transforming societal resources into firm comparative advantages.
• Relating societal institutions to firm comparative advantages.
• Assessing the measures of firm performance currently used in contrast to the measures of superior financial performance in the R-A theory.
• Teaching firm strategy by integrating business and marketing strategies in the R-A theoretical framework.
• Teaching R-A theory by linking its structure and composition to the established concepts of business marketing strategies.

Other topics can be considered if related to the main theme of the special issue.

Submission Process:

The due date for submissions of manuscripts is January 1, 2020. Only original papers not currently under review or published in other journals may be submitted. The Journal of Marketing Theory and Practice website ) provides information about the journal’s positioning (i.e., aims and scope), instructions for authors (i.e., style and formatting guidelines), and information about the review process. Please precisely follow the guide for authors and submit all manuscripts to Indicate that the paper is for the Special Issue “Strategic Marketing and Resource-Advantage (R-A) Theory…” when this question appears in Step 1 of submission. Attach the manuscript and your cover letter as separate documents. Before being placed into review, each manuscript will initially be screened for adherence to JMTP style guidelines and if not properly formatted it will be returned to the author.

ADDITIONAL INFORMATION

If you have additional questions about the special issue, please contact the guest editors directly.

arturo.vasquez@utrgv.edu
bob.mcdonald@ttu.edu

We are looking forward to your contributions!

Best regards,

Arturo and Bob

References:

Hunt, S.D. (2000), A General Theory of Competition: Resources, Competences, Productivity, Economic Growth, Thousand Oaks, CA: Sage Publications.

Hunt, S.D. (2018a), Advancing Marketing Strategy in the Marketing Discipline and Beyond: From Promise, to Neglect, to Prominence, to Fragment (to Promise?), Journal of Marketing Management, 34 (1-2), pp. 16-51.

Hunt, S.D. (2018b), The Prospects for Marketing Strategy and the Marketing Discipline in Era V: is the Prognosis Promising or Problematic? Journal of Marketing Management, 34 (1-2), pp. 86-95.

Hunt, S.D. and S. Madhavaram (2006), Teaching Marketing Strategy: Using Resource-Advantage Theory as an Integrative Theoretical Foundation, Journal or Marketing Education, 28 (2), pp. 93-105.

Hunt, S.D. and S. Madhavaram (2012), Managerial Action and Resource-Advantage Theory: Conceptual Frameworks Emanating from a Positive Theory of Competition, Journal of Business and Industrial Marketing, 27 (7), pp. 582-91.

Hunt, S.D. and R.M. Morgan (1995), The Comparative Advantage Theory of Competition, Journal of Marketing, 59(2), pp. 1-15.

Kanbur, R. (2005), Growth, inequality and poverty: some hard questions, Journal of International Affairs, Spring, pp. 223-32.

Kotler, P., N. Roberto, and T. Leisner (2006), Alleviating poverty: a macro-micro marketing perspective, Journal of Macromarketing, 26, pp. 233-8

Shapiro, S. and C. Shultz II (2009), Macromarketing, Controversy and Economic Development Just Before and Now During the Global Meltdown, European Business Review, 21 (4), pp. 313-325.

Wilkie, W.L., and E.S. Moore (2003), Scholarly Research in Marketing: Exploring the “4 Eras” of Thought Development, Journal of Public Policy and Marketing, 22(2), pp. 116-146.

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The Eighth Subsistence Marketplaces Conference:
Symbiotic Academic-Social Enterprise in Subsistence Marketplaces

May 30-June 1, 2020 | Loyola Marymount University, Los Angeles

Immediately Following the Marketing and Public Policy Conference at the same location, May 28-30 – /events/conference/2020-ama-marketing-and-public-policy-conference/
 

Immediately Preceding the Third Subsistence Marketplaces Bottom-Up Immersion Conference in Puebla, Mexico, June 3-6 –

Conference Co-Chairs

Ashok K. Lalwani, lalwani@indiana.edu, Indiana University, Bloomington
Laurel Steinfield, lsteinfield@bentley.edu, Bentley University, Boston
Nita Umashankar, numashankar@sdsu.edu, San Diego State University

Conference Director

Madhu Viswanathan
marketplaceliteracy@gmail.com; mviswana@lmu.edu
Loyola Marymount University

Track Chairs and Topics In Progress (Tracks are intended to emphasize specific areas; Specification of tracks by submitting authors is optional)

Andres Barrios, Universidad De Los Andes
Myla Bui, Loyola Marymount University
John Clarke, Tulane University
Ronald Duncan, University of Illinois, Urbana-Champaign
Ashley Goreczny, Iowa State University
Hussein Faruque Aly, Lancaster University, UK
Samanthika Gallage, Staffordshire University, UK
Alexander Glosenberg, Loyola Marymount University
Norma Scagnoli, University of Illinois Urbana-Champaign
Jacob Park, Rutgers University
Tejinder Sharma, Kurukshetra University, India
Saroja Subrahmanyan, Saint Mary’s College of CA
Steven Rayburn, Texas State University
Shikha Upadhyaya, California State University
Jessie J. Wang, Miami University

Climate Change, Environmental Sustainability and Subsistence Marketplaces – Jacob Park and Nita Umashankar (Challenges and pathways at the intersection of environmental issues, poverty, and marketplaces).

Education ÂÜÀòÉç¹ÙÍøt Subsistence Marketplaces –Norma Scagnoli and Tejinder Sharma

Entrepreneurship in Subsistence Marketplaces – Alex Glosenberg and Steven Rayburn

Positive Outcomes in Subsistence Marketplaces – Hussein Faruque Aly and Ashley Goreczny (Adaption, exchange, and positive outcomes among entrepreneurs, consumers, producers, social enterprises, government actors, NGOs and other stakeholders.)

Poverty Amidst Plenty- Saroja Subrahmanyan and Shikha Upadhyaya (Different facets of poverty, income inequality and social exclusion (e.g. homelessness and lack of access to basic needs) in developed countries).

Youth as Change Agents in Subsistence Marketplaces – Andres Barrios and Samanthika Gallage

Youth in subsistence marketplaces acting as catalyst around the globe on environmental issues, poverty.

Brands and Branding in Subsistence Marketplaces – John Clarke and Jessie J. Wang (How do consumers in subsistence marketplaces view brands and make decisions based on branding? How can branding being effective in subsistence marketplaces? How do subsistence entrepreneurs create the equivalent of brands and branding?)

Emotional and Mental Well-Being in Subsistence Marketplaces – Myla Bui and Ron Duncan

Call for Papers

Subsistence marketplaces consist of consumer and entrepreneur communities living at a range of low income levels, and are concentrated in developing countries and regions such as Brazil, India, China, Vietnam, and Sub-Saharan Africa. Additionally, many individuals in developed countries also live in subsistence. The subsistence marketplaces stream of work pioneered at the University of Illinois, Urbana-Champaign, is unique in examining the intersection of poverty and marketplaces with a bottom-up orientation. This approach is rooted in a micro-level understanding of life circumstances of consumers, entrepreneurs, and communities. This stream has been reflected in seven biennial conferences, two immersion conferences, and about 60 refereed articles in related special journal issues (), as well as in dedicated session tracks at other conferences and refereed articles in a variety of journals. This conference series has been a leading forum for evolving and sharing research and fostering best practices for improving quality of life in these communities.

Background on Subsistence Marketplaces Conferences

Our biennial conferences are not only interdisciplinary but also inter-sectoral, drawing from researchers and practitioners from business, government, and social sectors. The 8th Subsistence Marketplaces Conference is intended for a wide audience that spans research or practical interest in subsistence marketplaces, with diverse disciplinary backgrounds such as in business (e.g., marketing, management, entrepreneurship, strategy), development, policy, and related social sciences as well as technical areas.

The seven conferences we have organized cover themes from: consumption and entrepreneurship beyond literacy and resource barriers to consumption and commerce for a better world; impactful research to sustainable innovation; and micro-level insights to macro-level impact. We have spanned geographies and substantive domains, developed pathways at the intersection of research and practice, and extended connections between subsistence marketplaces and sustainability. We debuted a parallel series of immersion conferences unique to our bottom-up approach through field interactions, with the first and second conferences held in India and Tanzania, respectively. Accompanying each biennial conference have been special issues or sections, to encourage research with this bottom-up approach. The research featured at our conferences and published in special issues/sections cover a wide range of poverty contexts from isolated tribal communities to refugee settlements, to rural and urban settings around the world. Moreover, this fundamental understanding has been used to derive implications for a variety of sectors of society.

2020 Subsistence Marketplace Conference

In its eighth iteration, the 2020 conference is titled to reflect the urgency of positively impacting subsistence marketplaces through symbiotic academic-social enterprise, a hallmark of the subsistence marketplaces stream. This approach creates unique synergies between research, education, and social enterprise.

A key emphasis is to look back to the previous seven conferences, the two immersion conferences and the resultant research, education, and practice; as well as to look forward toward new pathways for impactful research, education, and practice. Central here will be the unique synergies between research, education and social enterprise.

The specific themes for this conference will help to organize the broad work in the field and facilitate discussion among participants. We list some topics below for illustrative purposes. The team of track chairs and descriptions will fully formed in the coming months.

The conference immediately follows the Marketing and Public Policy Conference to be held at Loyola Marymount University until the afternoon of May 30. The conference begins with an evening reception and poverty simulation Saturday, May 30, and sessions and workshops from Sunday, May 31 to midafternoon Monday, June 1. The conference purposefully includes a blend of plenary sessions, participatory workshops, special topical sessions, and presentations of papers submitted in response to this call. The emphasis is on sharing nascent ideas and knowledge (or new and provocative questions) among researchers, practitioners, and students.

May 30, Saturday, afternoon is dedicated to a pre-conference workshop designed specifically for doctoral students and junior researchers.

Academics, students, social entrepreneurs, policy makers, and business and nonprofit practitioners are encouraged to submit papers and attend.

Suggested Topics

We invite papers based on research and/or lessons from practice around the following suggested themes, although submissions may go beyond these topics.

Subsistence Consumer-Entrepreneurs

• Consumer behavior in subsistence marketplaces
• Facets of scarcity in subsistence marketplaces
• Entrepreneurship and/or creativity in subsistence marketplaces
• Reflections on agency of subsistence consumer-entrepreneurs and the changes they help achieve

Social Justice and Well-being

• Substantive domains of subsistence (e.g., water, sanitation, energy, food, housing)
• Health, well-being, and justice in subsistence marketplaces
• Intersectional and/or gender-, class-, ethnicity/race-, language-, able-bodied-, and/or nationality-based oppressions related to entrenched or changing power dynamics experienced by consumers
• Environmental issues affecting subsistence consumers, consumer-merchants, including aspects related to climate change, war or violence
• Issues of environmental justice relating to subsistence marketplaces
• Practices that improve or decrease consumers’ well-being, such as technological advancements, economic, social and personal development programs

Marketing Systems & Elements

• Emergence of marketing systems
• Sustainable product design for subsistence marketplaces
• Inventing and re-inventing new products and services for subsistence marketplaces
• Supply chain and distribution challenges and opportunities
• Pricing for value and sustainability
• Marketing communication and education

Organizational Models/Practices

• Organizational design and redesign for operating in subsistence marketplaces
• Collaborative models for business innovations
• Sustainable business practices in subsistence marketplaces

Social Innovations

• Consumers’ relation to social innovations, such as barriers or supporting mechanisms to their adoption
• The merging of social and business missions through social innovations
• The adoption of business practices in nonprofit organizations developing social innovations
• Social innovation alliances and partnerships among NGOs, governments, and businesses

Policy

• Bottom-up and market-based development policies
• The Sustainable Development Goals, including policies/practices that aid progress and/or result in unintended consequences.

Education: For the Classroom and Practice

• Pedagogical advancements in subsistence marketplaces, such as economic and financial perspectives (e.g., marketplace and financial literacy)
• Synergies between research and education about subsistence marketplaces
• Synergies between education and social enterprise in subsistence marketplaces
• Pedagogical advancements in bringing subsistence contexts into the classroom, including multidisciplinary teaching initiatives

Research

• Synergies between research and practice in subsistence marketplaces
• Innovative research methods
• Methodologies/Methods to improve the relationship between researchers and research participants

Abstract Submission Requirements

All authors are asked to submit a three-page abstract, from which acceptance decisions will be made and preliminary session planning will be carried out. Proposals for special sessions are also welcome.

Page 1:
Suggested theme(s) for which the submission is to be considered (papers do not have to fit any particular theme),
Title, Author(s) with full contact information including email.

Pages 2-3: Double-spaced abstract of the paper or special session, inclusive of a list of selected references, tables, and/or other key materials.

Format: Please email as a Word attachment to subsistencemarketplaces@gmail.com.
Submission Deadline: January 15, 2020; Notification of Review Decision: January 31, 2020

Submissions for Journal Review for Special Issue

A special issue or a special section of a journal is likely to be published based primarily on articles developed from research presented at the conference and submitted to the review process. However, submission to the special issue will also be open to research not presented at the conference. Prior conferences have led to a book (Advances in International Management series by Elsevier in 2007), and special issues/sections of journals (Journal of Business Research, Journal of Macromarketing, Journal of Marketing Management, Journal of Public Policy and Marketing, Journal of Consumer Affairs). Further details will be available as they are finalized. A tentative schedule is as follows.

Submission Deadlines for Full Drafts:

• September 30, 2020: Deadline for paper submission after incorporation of comments from conference participants and conference chairs
• November 30, 2020: Feedback to authors after peer review
• January 31, 2021: Deadline for revised submission
• May 31, 2021: Final deadline for subsequent revisions

Publication Submission Requirements

Page 1: Title, author(s), and full contact information (including e-mail).

Pages 2-35: Double-spaced paper not to exceed 35 pages including references, appendices, and exhibits.

Format: Please email as a Word attachment to subsistencemarketplaces@gmail.com.

THIRD SUBSISTENCE MARKETPLACES BOTTOM-UP IMMERSION CONFERENCE

Conference dates June 3-6, 2020, Puebla, Mexico (2 hour shuttle drive from Mexico City Airport, Please wait to make travel arrangements until dates are confirmed by January 15, 2020)

Immediately follows the 8th Subsistence Marketplaces Conference at Loyola Marymount University, Los Angeles, May 30-June 1 () with June 2 being a possible travel day (the 8th conference immediately follows the Marketing and Public Policy Conference at the same location, May 28-30 – /events/conference/2020-ama-marketing-and-public-policy-conference/)

Deadline – January 10, 2020

ÂÜÀòÉç¹ÙÍøt

This is an informal description of the thinking behind the third subsistence marketplaces bottom-up immersion conference. We invite you to read and consider participating in this unique, one-of-a-kind forum.

Conference Description

The stream of subsistence marketplaces has pioneered a unique, bottom-up approach to research, education, and practice at the intersection of poverty and marketplaces. Building on seven biennial conferences and two immersion conferences in the last 13 years and accompanying publications, we now announce the third immersion conference on subsistence marketplaces. True to the bottom-up approach that characterizes the subsistence marketplaces stream, this new series of conferences is envisioned to take place in different continents over time, thus providing an opportunity for researchers, educators, practitioners, and students to engage directly with urban and rural subsistence marketplaces, through conversations and observations.

Our third immersion conference will be held in Puebla, Mexico, with field visits in rural, semi-urban and urban settings, as well as social enterprises.

Why is this conference unique?

This is a bottom-up immersion conference. What this means is that we emphasize field interactions. If we are truly bottom-up in the subsistence marketplaces stream, then our forums should push further and be spent in the field as well, gaining bottom-up insights.

What will happen at the conference?

We will spend much of the day in the field, then return to Puebla to reflect and regroup for the next day. We remain fluid in allowing ideas from the participants and insights from the field to emerge and guide the process. Our process is bottom-up in this aspect as well, but guided by much experience, which will provide appropriate top-down structure.

What else can we do?

A lot! Here is just a small sample –

Who makes this happen?

A symbiotic relationship between the Subsistence Marketplaces Initiative pioneered at the University of Illinois, and extended to Loyola Marymount University, Los Angeles, and the Marketplace Literacy Project (MLP), partnering with UDEM (Monterrey), UPAEP (Puebla), Monterrey Tec (Monterrey) and local social enterprises. Together, our marketplace literacy program has reached thousands of women and girls in several provinces in Mexico. This is a unique model of symbiotic academic-social enterprise and these entities are deeply embedded in communities, which will enable field interactions for conference participants.

What is the process building up to the conference?

Track chairs will be responsible for leading small groups of 4-8 people to the field with a trained translator. Please email us if you are interested in being a track chair. We envision rural and urban visits as the venues for observations and interviews, with a period in the Spring when we align groups and encourage interactions based on interests and preferences. We aim for fluidity during the conference, for people to move between groups. We plan to seek initial preferences from each group as to what they want to see and with whom they want to interact – the latter ranging from individuals to households, communities, leaders/experts, and enterprises.

What this conference is NOT

This conference is not a forum for conducting research, which, of course, requires a variety of procedures and formalities. Therefore, the focus instead is on field interactions, which are intended to stimulate discussion but do not constitute the basis for any formal research.

How to Apply

First, complete a simple form at

that asks the following:

• An overview of your interests (research, education, social enterprise, business, government, other) as they relate to subsistence marketplaces.
• An outline of how your topic enhances understanding of and well-being in subsistence marketplaces.
• A description of how/why immersive experiences will help you develop deeper insights into your topic of interest.
• Your prior experiences in subsistence marketplaces (if any). Note that prior experience in this area is NOT a requirement. In fact, we want to encourage those without prior experience to participate.

In addition to indicating your intention to participate which can be done right away, we will need you to complete a separate registration form to process your payment for the conference that will be open soon. Both forms can be found on the conference website.

Who can apply?

We invite academics, researchers, educators, practitioners and students who are interested in gaining first-hand experience in subsistence marketplaces. Although prior research or professional experience in subsistence marketplaces is not necessary, we expect participants to have topics related to subsistence marketplaces that they plan to pursue in their future research, education, or practice.

Background Information
For almost 15 years, the Subsistence Marketplaces Conference Series has been a leading biennial forum for evolving and sharing research, education, and fostering best practices for social and commercial enterprises in subsistence marketplace communities.

Scholars and practitioners around the world have participated in these forums through conferences, publications, and educational initiatives, beginning with the first Subsistence Marketplaces Conference in 2006. Research by this community has appeared in a variety of outlets, sustained through a series of special issues/sections in academic journals (with more than 50 articles in conference-related special publications and many more in other outlets).

Since its origin, subsistence marketplace research has accumulated a substantial body of knowledge paralleling other approaches to poverty, such as the capabilities approach and base-of-the-pyramid research, providing unique and complementary insights.

The term “subsistence marketplaces” was deliberately coined to reflect the need to study these marketplaces across resource and literacy barriers in their own right, beyond being new markets for companies. Business and exchange happens in many different ways across the world. Such exchanges are worthy of study from the inside out as well as the outside in. The term “marketplaces” denotes this focus and emphasizes the need to understand preexisting marketplaces before designing or presuming solutions.

More information on the Subsistence Marketplaces Initiative can be found at .

Approximate costs
Lodging
$50-60 plus taxes per night (likely)
Registration
Academic: $500 (Students $200)
Non-academic: $800
Special rate for Latin American residents:
Academic: $200 (Students $50)
Non-academic: $300

FOR MORE INFORMATION

and

CONFERENCE DIRECTORS
Madhu Viswanathan, Loyola Marymount University
marketplaceliteracy@gmail.com and
Ronald Duncan, University of Illinois, Urbana-Champaign, & Marketplace Literacy Project, USA

CONFERENCE CO-CHAIRS

Leticia Ivonne Lopez Villarreal, Universidad de Monterrey, (UDEM), México
Radovan Pérez Restovic, Universidad Popular Autónoma del Estado de Puebla / UPAEP
Lumi (Luz) Maria Velazquez Sanchez, Monterrey Tec
Jacob Park, Rutgers University

CONFERENCE CONVENERS

Cristy Azuara
Elena Olascoaga

STUDENT COORDINATORS

Ana Karen Garza Martinez (UDEM)
Arun Sreekumar (University of Illinois, Urbana-Champaign)

PRACTITIONER COORDINATORS

Casey Walker
Steven Morse
Steven Spreiser

CONFERENCE TRACK CHAIRS – IN PROGRESS

John Clarke, Tulane University
Michelle Reina, University of Mary Hardin-Baylor
Tejinder Sharma, Kurukshetra University
Maguemati Wabgou, Universidad Nacional De Colombia

The post Revisit: Subsistence Marketplaces 2020 appeared first on ÂÜÀòÉç¹ÙÍø.

Background

According to the logics of service, interaction is the basis of value creation and value fulfilment. Inherent in this understanding of value creation is individual actor agency in the service ecosystem (Grönroos, 2008; Lusch and Vargo, 2014). The customer is deemed to be capable, effortful, willing, and enabled, to engage the resources from a network of actors within the service provider ecosystem and beyond (including other service providers, other customers, peers, family and friends) to create value. Nevertheless, some consumers may have diminished resources and skills to apply to their value generating processes (Dickson et al., 2016; Grönroos, 2008; Ng et al., 2019), and are consequently involved in the value co-creation processes in different ways (McColl-Kennedy et al., 2012). This means that issues may need to be resolved, often demanding that value creation be viewed from multiple and/or various perspectives. Consequently, service processes, service design, support of intermediaries, greater accessibility to network actors and service resources, may be utilised to support problem solving in service exchanges (Patricio et al., 2018; Rosenbaum et al., 2017; Russell-Bennett et al., 2019).

Some consumers can be disadvantaged in the marketplace. For different reasons, consumers may find themselves vulnerable in a service setting. Vulnerable consumers can be considered those whose individual characteristics or individual states interact with the environment to create a perceived state of powerlessness in consumption situations, such that their service exchange goals are not realised (Baker et al., 2005; Rosenbaum et al., 2017). Although some consumers may perceive a state of powerlessness due to their personal characteristics (for example, being children, immigrants, or those with a disability), vulnerability can also be experienced when consumer’s trust (based on expectations) is not honoured in the service experience (Kozinets et al., 2018). Indeed, service systems themselves may exacerbate vulnerability and inequalities in obtaining value in service encounters. Thus, degree of vulnerability may be determined by individual characteristics and may be subjective but it is above all fluid, depending on the interactions between consumers and the marketplace environments (Anderson et al., 2013; Baker et al., 2005; Commuri and Ekici, 2008).

Despite increasing attention in the literature on vulnerability, consumers with vulnerabilities still experience:

• Bias, stigma or exclusion from service providers or other consumers
• Accessibility issues relating to service delivery, information, service recovery etc
• Issues in determining service recovery solutions when problems arise
• The inability to co-create value
• System structures, processes and channels of service delivery that hinder individual agency influencing “consumers’ negotiation of responsibilization” (Anderson et al., 2016, p. 263).

Vulnerability can restrict the consumer’s participation, engagement, and ability to act upon resources within the service ecosystem. When this occurs, service consumption goals are hindered and value creation and wellbeing is diminished. Acknowledging such disadvantage and vulnerability, transformative service researchers (TSR) focus on identifying problems and solutions in service contexts to improve wellbeing and to create uplifting changes (Fisk et al., 2018; Rosenbaum et al., 2017). Of growing interest among TSR scholars are avenues for overcoming challenges faced by vulnerable service consumers and how access to resources for vulnerable consumers can be enhanced in service contexts. For example, scholars are working on: service inclusion in design and delivery (Fisk et al., 2018); transformative service mediators (Johns and Davey, 2019); technology and assistive service robots (?ai? et al., 2018; Huang and Rust, 2018; Kunz et al., 2018; Wirtz et al., 2018); complaint recovery processes (Brennan et al., 2017); channel design strategies (Hogreve et al., 2019) and co-design processes (Dietrich et al., 2017) to name a few. Thus, this call for papers builds on a critical and timely issue that Journal of Services Marketing has highlighted (see Rosenbaum et al., 2017) and aligns with the ServCollab service research initiative (), to develop solutions to marketplace problems that confront consumers with vulnerabilities.

Solving Marketplace Problems for Consumers with Vulnerabilities

The aim of this special issue is to publish interesting and meaningful papers that consider ways service organisations, people, systems, and policies can contribute toward solving problems for consumers with vulnerabilities.,

Service researchers have called for a better understanding of how service can enhance consumer well-being (Anderson et al., 2013; Ostrom et al., 2015) and have identified the marketplace problems and challenges that consumers with vulnerabilities often confront. Yet, very few studies have actually offered solutions that foster inclusivity; that is, the notion that all consumers have equal opportunities for obtaining the same amount of value inherent in an exchange. The purpose of this special issue is not to identify the existence of vulnerable consumer groups and to highlight their marketplace limitations, but rather, to solve their problems in a manner that fosters service inclusion. We welcome case studies that are theoretically sound. Empirical papers that explore solving problems in consumer vulnerability with plausible theory explanations are also sought. Innovative and interesting conceptual papers are also welcomed.

Broadly, solving problems in service exchanges could include but are not limited to the following:

• At an individual level – individuals within an organisation, or other actors in the service ecosystem, may take on a pivotal role in value creation, purposefully mediating service interactions and value creating processes. At times, these actors are service providers, consumer advocates, service gatekeepers, and risk analysts.
• At an organisation level – organisations may implement products, processes, servicescapes and networks to support inclusivity for consumers with vulnerabilities.
• At a macro level – policies may be implemented to provide greater accessibility or to ‘level the playing field’ for consumers with vulnerabilities to obtain value. Furthermore, mediation could occur to reduce the consequences of service exclusion due to vulnerability.

Topics of interest

The Special Issue Editors welcome conceptual and empirical submissions relating to solving marketplace problems for consumers with vulnerabilities. Case studies providing examples are also strongly encouraged. Multi-disciplinary research and approaches are also invited.

Practitioners are also strongly encouraged to submit case studies or viewpoints.

In line with the goal of Journal of Services Marketing to publish work that has the aim of enhancing wellbeing for everyone, we encourage submissions from the following areas of interest:

• How do solutions for consumers with vulnerabilities differ in various contexts? Suggested areas include, but are not limited to, aged care, disability support, foster care, dementia villages, childcare, healthcare. Researchers may wish to focus on one context or organisation, or provide a comparison of two or more.
• How can technology provide support, or hinder service inclusion, for consumers with vulnerabilities? What are the antecedents and consequences for transformative service outcomes when digitalized platforms (e.g., see Ramaswamy and Ozcan, 2018) act as a Transformative Service Mediator? ?ai? et al. (2018) highlight that for some service beneficiaries, technology enabled services may be a threat, reducing equity, and adding to the stigma of disability. When is technology transformative and wellbeing enhancing for consumers with vulnerabilities and when might it be the opposite?
• What are the consequences of a vulnerable consumer’s direct engagement with a service provider? How does this compare to the interaction of an intermediary acting on behalf of the vulnerable consumer? Which is more effective for solving problems for vulnerable consumers?
• How, and at which touch points, do problems arise for consumers with vulnerabilities? How can problematic touchpoints be effectively managed to foster service inclusion and create value inherent in marketplace exchanges?
• How can solutions be developed to support competencies and resources/individual agency of consumers with vulnerabilities?
• How does the collaborative and sharing economy help solve problems and/or increase service inclusion for consumers with vulnerabilities? (Dellaert, 2018).
• How is support provided at the micro-meso-macro levels of the service ecosystem for consumers with vulnerabilities in order to improve equal opportunities for wellbeing outcomes?
• How can service systems enhance vulnerable consumers’ engagement in service dialogues? How can transformative service mediators enhance autonomy and competences for consumers with vulnerabilities? How do organisations (and service employees) negotiate service system tensions to alleviate suffering and achieve the expected transformation in wellbeing?
• How trusted are proposed and implemented solutions? To ensure sustainability in the solution, trust between parties, trust in technology, trust in relationships and open communication seems necessary. Researchers may wish to investigate trust and solving problems in situations of perceived vulnerability.

Submissions Procedure

1. To be considered for publication, the article must be prepared according to the requirements on the Emerald website. Manuscripts must not exceed 40 double spaced pages (9,000 words), including the abstract, references, tables and/or figures. Manuscripts should use Times New Roman 12-point font, with 1 inch margins surrounding each page of text.
2. Papers will be double-blind peer reviewed by reviewers with subject matter expertise. Reviewer recommendations and the Special Issue Editors’ decision will be final.
3. All submissions must be original material not under consideration by any other journal or outlet. Authors are responsible for obtaining written permission to reproduce copyright material from other sources. Potential contributors can contact the Special Issue editors to discuss their ideas for a paper prior to submitting a formal proposal.The full manuscript must be submitted electronically at .

Key Dates

• Manuscript central submission opens 30 April 2020
• Submission deadline 29 May 2020
• Final acceptances 15 May 2021
• Estimated publication July 2021 Vol 35 (5)

Special Issue Guest Editors

Professor Raechel Johns, School of Business, University of Canberra, Australia

Dr Janet Davey, School of Marketing & International Business, Victoria University of Wellington, New Zealand

Please direct any questions to the Guest Editors at raechel.johns@canberra.edu.au; janet.davey@vuw.ac.nz

References:

Anderson, L., Ostrom, A.L., Corus, C., Fisk, R.P., Gallan, A.S., Giraldo, M., Mende, M., Mulder, M., Rayburn, S.W, Rosenbaum, M.S. and Shirahada, K. (2013), “Transformative Service Research: an agenda for the future”, Journal of Business Research, Vol. 66 No. 8, pp. 1203-1210.

Anderson, L., Spanjol, J., Jefferies, J.G., Ostrom, A.L., Nations Baker, C., Bone, S.A., Downey, H., Mende, M. and Rapp, J.M. (2016), “Responsibility and well-being: resource integration under responsibilization in expert services”, Journal of Public Policy & Marketing, Vol. 35 No. 2, pp. 262-279.

Baker, S., Gentry, J. and Rittenburg, T. (2005), “Building understanding of the domain of customer vulnerability”, Journal of Macromarketing, Vol. 25 No. 2, pp. 128-139.

Brennan, C., Sourdin, T., Williams, J., Burstyner, N. and Gill, C. (2017), “Consumer vulnerability and complaint handling: challenges, opportunities and dispute system design”, International journal of consumer studies, Vol. 41 No. 6, pp. 638-646.

?ai?, M., Odekerken-Schröder, G. and Mahr, D. (2018), “Service robots: value co-creation and co-destruction in elderly care networks”, Journal of Service Management, Vol. 29 No. 2, pp. 178-205.

Commuri, S. and Ekici, A. (2008), “An enlargement of the notion of consumer vulnerability”, Journal of Macromarketing, Vol. 28 No. 2, pp. 183-186.

Dellaert, B. G. (2019), “The consumer production journey: marketing to consumers as co-producers in the sharing economy”, Journal of the Academy of Marketing Science, 1-17.

Dickson, T.J., Darcy, S., Johns, R. and Pentifallo, C. (2016), “Inclusive by design: transformative service and sport-event accessibility”, The Service Industries Journal, Vol. 36 No. 11-12, pp. 532-555.

Dietrich, T., Trischler, J., Schuster, L. and Rundle-Thiele, S. (2017), "Co-designing services with vulnerable consumers", Journal of Service Theory and Practice, Vol. 27 No. 3, pp. 663-688.

Fisk, R.P., Dean, A.M., Alkire, L., Joubert, A., Previte, J., Robertson, N. and Rosenbaum, M.S. (2018), “Design for service inclusion: creating inclusive service systems by 2050”, Journal of Service Management, Vol. 29 No. 5, pp. 834-858.

Grönroos, C. (2008), “Service logic revisited: who creates value? And who co-creates?”, European Business Review, Vol. 20 No. 4, pp. 298-314.

Hogreve, J., Wünderlich, N.V., Chowdhury, I.N., Fleischer, H., Mousavi, S., Rötzmeier-Keuper, J. and Sousa, R. (2019), “Overcoming vulnerability: channel design strategies to alleviate vulnerability perceptions in customer journeys”, Journal of Business Research.

Huang, M.H. and Rust, R.T. (2018), “Artificial intelligence in service”, Journal of Service Research, Vol. 21 No. 2, pp.155-172.

Johns, R. and Davey, J. (2019), “Introducing the Transformative Service Mediator: value creation with vulnerable consumers”, Journal of Services Marketing, Vol. 33 No. 1, pp. 5-15.

Kozinets, R.V., Gershoff, A. and White, T. (2018), “Trust in doubt: consuming in a post-truth world,” Call for Papers Special Issue of the Journal of the Association of Consumer Research, Vol. 5 No. 2.

Kunz, W., Heinonen, K., Lemmink, J. and Lucas, B. (2018), “Future service technologies: business models, analytics, and experience,” Call for Special Issue Journal of Services Marketing,

The authoratative version of this call can be found below:

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