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Building Brand Power from Day One

Many of the marketing challenges you face today are symptoms of a deeper issue: marketing is brought in after products are built, and that’s often too late.ÌýThis disconnect between product, brand, and go-to-market thinking keeps brand and marketing stuck as downstream functions.

In this keynote, author and brand strategist Lifang He reveals why the most successful companies build brand power into a product’s DNA from day one. You’ll learn how to move upstream to influence early product decisions, lead cross-functional teams, and build better products and customer experiences that truly win hearts and minds in an AI-driven world.

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Lifang He

Author of Brand Power Built In and Brand Strategist

Maximize Marketing Efficiency With Wrike

Discover how Wrike empowers marketing teams to streamline campaign management, align cross-functional efforts, and deliver creative assets faster. Learn how to keep both internal and external stakeholders in sync with visual collaboration, AI-powered summaries, and mobile approvals. Explore templates built to simplify campaign planning, go-to-market execution, and creative production, so you can focus on driving results — not managing chaos.

Key Takeaways:

• Simplify multi-channel campaign management with templates that track performance and ROI.
• Improve collaboration with centralized workflows, real-time feedback, and guest approvals.
• Align teams across departments and partners with dynamic timelines and strategic visibility.

Andrey Moskvin

Senior Product Marketing Manager, Wrike