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The New Go-To-Market Playbook for Marketers

Shift your GTM launch from a collection of disconnected campaigns to a coordinated market strategy. (Online | 2 Hrs)

June 11, 2026 | 10:00am-12:00pm (Central Time Zone)

Module 1: Defining the Market Opportunity

Strategy First

  • Why go-to-market starts before the launch
  • Connecting business objectives to market strategy
  • Identifying priority audiences and buying contexts
  • Clarifying the problem you are solving

Module 2: Positioning for Competitive Advantage

Strategy → Message

  • Turning insight into differentiation
  • Building positioning that guides execution
  • Connecting value proposition to customer outcomes
  • Ensuring consistency across B2B and B2C journeys

Module 3: Designing the Go-To-Market Plan

Strategy → Action

  • Core components of an effective GTM plan
  • Launch and growth motions
  • Channel orchestration and lifecycle thinking
  • Prioritizing when resources are constrained

Module 4: Leading Execution Across Teams

Strategy → Organizational Impact

  • The marketer as strategic orchestrator
  • Aligning product, sales, leadership, and marketing
  • Defining success metrics that matter
  • Sustaining momentum after launch

Who Should Attend?

Job Functions

  • Product Marketing
  • Brand Marketing
  • Growth Marketing
  • Demand Generation
  • Marketing Managers & Directors

Experience Level

  • Mid-career to senior marketers (5–15+ years)
  • Emerging marketing leaders transitioning into strategic ownership roles
  • Marketers asked to lead launches or cross-functional initiatives

Applicable Across

  • B2B organizations
  • B2C brands
  • SaaS, services, healthcare, technology, retail, and consumer companies

 

Pre-requisites

Participants should:

  • Have basic familiarity with marketing strategy or campaign execution.
  • Understand general marketing concepts such as audiences, messaging, and channels.

This session will not focus on:

  • Channel-specific tactics (SEO, paid media, social execution)
  • Marketing automation setup
  • Technical product management methodologies

The focus is strategic go-to-market leadership and execution frameworks.

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Tips and best practices
  • Access to recording and resources for three months