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Mailed It! An Email Strategy Workshop

Online | 2 Hours

May 13, 2026

Part 1: Email science

Understand the behavioral science behind email habits and interactions. Review the core drivers of trust and apply them to audience development.

Part 2: Right message, right time

Learn how to capture your audience mindset and identify timely and relevant messages that drive people to take action.

Part 3: Write better emails

Practice our tested writing techniques that leverage how people read emails to ensure messages are received and links are clicked.

What’s Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Resources, tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

Ideal participants are professionals who write emails as a core part of their role but have never received formal training in email strategy or writing. The session is best suited for early to mid-career practitioners (1–5 years of experience) who create or review email content and want to strengthen clarity, performance, and impact.

Can’t Attend Live But Want the Information?

We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.