Connect with Younger Generations through Meaningful Marketing
Online | 2 Hours
Session runs from 10:00-12:00pm Central Time
- Understanding GenerationsÂ
- What contributes to shaping generational cohorts
- What plays a role in consumer mindset
- Gen Z and Millennial Deep Dive
- Life/Career stagesÂ
- Motivations
- Values
- Outlook on life
- Relationship to technology
- Communication preferences and practices
- Messaging and Mechanisms for Engagement
Who Should Attend?
- Marketing and brand strategists
- Content creators/content development leads
- Social media directors and managers
- Public relations
- Consumer communications
- Product and brand marketers
- Levels of experience: 1-10 years (realistically, the people who would be most likely to be constructing messages to younger generations)
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Tips and best practices
- Access to recording and resources for three months
Can’t Attend Live But Want the Information?
We will send a link to the recording and presentation within one business day of the event to registrants! Access will be available for three months.