蹤獲扦夥厙

Building a Marketing Strategy in the Age of AI

Online | 2 Hours

April 21, 2026 | 10:00am - 12:00pm Central Time

I. WHY CURRENT STRATEGIES ARE NOT WORKING

THE EXECUTION GAP

  • Why most marketing strategy fails to deliver
  • The three gaps:
    • Missing operating system
    • Wrong metrics
    • Real world examples (ie we need faster content>strategy exists, execution didnt)

VIBE MARKETING: THE NEW MODEL

  • What is vibe marketing
  • From deterministic to probabilistic
  • What it means for your strategy and execution

RESISTANCE

  • Quick exercise, whats blocking you/spot
  • Reframe: Resistance isnt the obstacle
  • How modern teams navigate resistance

II. THE MODERN MARKETING OPERATING SYSTEM

SPOT

  • Before you build anything: What problem are you solving?
  • Vision test: What does “working” look like?
  • Gap analysis: Where does AI actually move the needle?
  • Demo/case studies

BUILD

  • Prototype fast with constraints
  • Why knowledge base > fancy prompts (will deep dive later in section III)
  • Demo/case studies

TEST

  • Not does it work but does it deliver outcomes
  • Validation questions
    • Is this usable
    • Does it solve the SPOT problem
    • Can we measure it?
  • Demo/case studies

SCALE

  • From pilot to system
  • Org adoption without drama
  • Maintenance vs. rebuild decisions
  • Demo/case studies

III. MAKING IT WORK: TOOLS AND SYSTEMS (15m)

WHAT MAKES IT WORK

  • The secret: knowledge bases, not prompts
  • Why context beats cleverness (and many tools!)
  • Live walk through building a knowledge bases (ICP/Company, Voice/Brand, Process/Framework)
  • Structured prompt templates & techniques

TOOLS & TEMPLATES

Q&A

Whats Included?

  • 2 hours of live instruction starting at 10:00 a.m. CT
  • Interactive Q&A
  • Resources, tips and best practices
  • Access to recording and resources for three months

Who Should Attend?

  • Primary: Marketing Directors, VPs, and Heads of Marketing Operations responsible for AI adoption or marketing transformation (7-15 years experience)
  • Secondary: CMOs and senior marketing leaders under pressure to show AI progress to executive leadership
  • Characteristics: Has probably bought AI tools that aren’t being used. Skeptical of vendor hype. Looking for what actually works, not theory.
  • Decision authority: Can change process, budget, or team structure or influences those who can

Cant Attend Live But Want the Information?

We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.