A Modern B2B Marketing Approach
Online | 2 Hours
- Welcome: Why we overcomplicate “account-based” marketing (without using the buzzwords)
- What Really Matters: The shared goal — move best-fit accounts from awareness to closed deals
- Your Buyer Journey: How to map your audience progression model and identify buying signals
- The 4-D Framework: Simple steps to connect data, channels, content, and conversion paths
- Interactive Exercise: Map your current activities and signals
- Spotting Gaps: How to find and fix disconnects in your programs
- Build Your First Play: Stack the signals you already have for a pilot program
- Next Steps & Q&A: How to get your team aligned and launch your first stacked signal play
- Experience Level: 3–10 years of B2B experience; familiar with targeting key accounts but struggling to connect activities to results
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.
What’s Included?
- 2 hours of live instruction starting at 10:00 a.m. CT
- Interactive Q&A
- Resources, tips and best practices
- Access to recording and resources for three months
Who Should Attend?
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- Job Titles: Demand Generation Managers, Revenue Marketing Leads, B2B Marketing Managers, Growth Marketing Strategists, Sales Enablement Managers
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- Job Functions: Mid-level to senior marketers responsible for pipeline creation, campaign strategy, and sales alignment
- Experience Level: 3–10 years of B2B experience; familiar with targeting key accounts but struggling to connect activities to results
Can’t Attend Live But Want the Information?
We will send a link to the recording and resources within one business day of the event to registrants! Access will be available for three months.