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Keynote: The Modern Marketing Trinity: Data, Creativity & Speed — How Smart Top-Funnel Drives Cheaper Leads

Bridging brand building and performance marketing for better economics across the funnel.

Customer acquisition costs are rising, but the smartest marketers know the secret: strong top-funnel activity makes the rest of the funnel cheaper. In this session, Brian Rogers, Global VP of Marketing at Clover (Fiserv) and former Sprite brand leader at Coca-Cola, shares how to use data, creativity, and speed to connect brand building and performance marketing. Learn how to strengthen top-funnel signals, improve lead efficiency, and build faster feedback loops that lower cost per lead and drive growth.

Brian Rogers

Global Vice President of Clover Marketing, Fiserv

Agent AI is Already Upon Us | See What’s Possible 

Conquer Search Congestion: Drive Conversions with Video

Are declining traffic, rising CAC, and low conversions making marketing an uphill battle? Traditional tactics are losing their edge in today’s ad-saturated digital environment.
This webinar reveals how video cuts through noise for digital acceleration. Discover video’s power for engagement, retention, and transforming social media into high-converting sales funnels.

What you’ll learn:

• How to leverage video to overcome marketing challenges like declining traffic, rising CAC, and low conversion rates, by cutting through digital noise and driving true acceleration
• Practical applications of advanced video features such as shoppable videos and AI-powered search to significantly boost conversion rates by up to 4x
• Methods to build consumer confidence, differentiate your brand, and achieve scalable lead generation with measurable ROI through strategic video implementation
  

Rob Peterson

Global Head of Value Engineering & Go to Market Strategy, Vimeo