Visit the for the most up-to-date information about the event.

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Conference participants receive a digital copy of the conference proceedings approximately one week ahead of the conference.

Non-members may purchase digital proceedings by contacting customerservice@ama.org or purchase a print copy via the ���������’s official .

Winter Academic Conference | February

Marketing & Public Policy Conference | June

Summer Academic Conference | August

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Important Timeline for SIG Leaders

• July 1: Start of the New Fiscal Year
• August: ��������� Summer Academic Conference
• September 15: SIG Leadership Updates are Due to ��������� Support Center
• December: Winter ��������� Award Orders + Reception Details Due
• February: MA Winter Academic Conference
• June: Summer ��������� Award Orders Due
• June 15: Due Date for Fiscal Year Spending

SIG Guidelines and Reporting | SIG Processes | SIG Documents | SIG and ��������� Branding Guidelines | Pop-Up SIGs

Can’t find what you are looking for? Please do not hesitate to reach out to membersupport@ama.org for help.

SIG Guidelines and Reporting

• 1 Year, 3 Year and 5 Year Guidelines Overview
• 1 Year Guidelines (July 2023 – June 2024)
• 3 Year Guidelines (July 2025 – June 2026)
• 5 Year Guidelines (July 2027 – June 2028)

SIG Processes

SIG Documents

Every SIG has a personalized SIG Overview Document. These documents include important dates, a live budget, a list of active academic members, and a list of contacts who have previously been members or affiliated for wider outreach. Since these documents have individual budget information, they are not linked on this page. If you are a SIG Leader and need access, please contact rfickett@ama.org to resend you your SIG Document link.

SIG and ��������� Branding Guidelines

Pop-Up SIGs

Pop-up SIGs are temporary entities (formed for a period of one to three years) created to address emerging topics in marketing that typically fall at the intersection of existing SIGs or around new substantive/thematic developments in the field. The Organizational Frontlines group has been successful in holding programming and attracting members from diverse SIGs in the past and that is the pilot as a Pop-up SIG. These may transition into SIGs of their own if they have enough members at the end of three years or may be folded into existing SIGs (provided the SIG agrees to merge with the Pop-Up). It is a way for ��������� to promote new topic areas within marketing, and to highlight topics at the intersection of different sub-fields in marketing.

Pop-Up SIG Applications are approved by the Academic Council, and Pop-Up SIGs may receive a budget of up to $1,000 per fiscal year to support their efforts and programming. 

The Academic Councils reviews at their quarterly meetings.

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Do Marketers Matter for Entrepreneurs?

Social Factors Impacting Entrepreneurs in Poorer Markets

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Interorganizational Lifetime Achievement Award

The 2019 ��������� IOSIG lifetime award recipient is Professor James R. Brown, a Professor Emeritus of Department of Marketing in the John Chambers College of Business & Economics at West Virginia University, USA.

Selling and Sales Management SIGS Lifetime Achievement Award

The 2019 SalesSIG lifetime achievement recipient is Jagdip Singh, AT&T Professor of Marketing, Co-Director of MSM-Business Analytics Program, and Professor of Design & Innovation, Weatherhead School of Management at Case Western Reserve University.

Marketing for Higher Education SIG Lifetime Achievement Award

V Kumar is the recipient of the Marketing for Higher Education SIG’s 2019 Lifetime Achievement Award. 

MASSIG Lifetime Achievement Award

Craig Andrews is Professor and Charles H. Kellstadt Chair in Marketing, Marquette University, and winner of the 2019 Marketing and Society SIG Lifetime Achievement Award. Winners of this annual award have contributed a significant body of work in developing and advancing research in the Marketing and Society, Public Policy, and/or the Marketing Ethics areas. This award is given to individuals who exemplify outstanding scholarship in these fields. 

Significant Contributions to Global Marketing Award

The Global Marketing SIG is pleased to announce that David A. Griffith is the recipient of the 2019 Significant Contributions to Global Marketing Award. The Significant Contributions Award honors a scholar who has contributed significantly to the field of global marketing.

Churchill Award for Lifetime Contributions to Marketing Research

The Marketing Research SIG Award Committee has selected Gerard J. Tellis as the recipient of the 2019 Churchill Award for Lifetime Contributions to Marketing Research.

The Churchill award recognizes an individual’s contribution to marketing research including new methodologies, seminal publications, books, awards and other notable contributions.

Sport & Sponsorship-Linked Marketing SIG Paper of the Year

Mazodier, Henderson, & Beck’s JM is “Paper of the Year”

The group’s “Paper of the Year” in Sport Marketing is entitled “.” Published in the Journal of Marketing in 2018, the paper was authored by Marc Mazodier, Conor M. Henderson, and Joshua T. Beck

Published in the Journal of Marketing, the results of Mazodier, Henderson, and Beck (2018) suggest that in today’s digital era sponsors should prioritize fans who have been commonly ignored: highly identified fans who are out-of-market. Such fans may be even more motivated to both buy team goods and actively choose products from sponsoring brands. The results of a series of experiments involving fans of the English Premier League, the Los Angeles Lakers, Paris Saint Germain, and the National Football League recommend that sponsors should microtarget fans by audience location and interests on social platforms to achieve various sponsorship-linked marketing objectives. 

Entrepreneurial Marketing SIG Gerald E. Hills Best Paper Award

Nicole Coviello and Richard Joseph have won the EM SIG‘s Gerald E. Hills Best Paper Award for their 2012 JM article:

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Researchers empirically document stock market gains from concurrent releases vis a vis two separate but similar announcements and test the hypotheses on 80,000 corporate announcements made by U.S. publicly traded firms from January 2003 to December 2013. The study confirms that the stock reaction to concurrent announcements is more positive than the aggregate reaction to two similar, but separate, announcements.

The study also identifies the types of firms that would benefit most from this practice: firms that are highly valued, firms with low investor recognition, and firms with high variance in returns preceding the announcements.

.

Catch up on other Blast from the Past articles:

• Avoiding Revenue Losses When Sales Reps Leave
• Determining the ROI of Customer Engagement Initiatives
• Drive Results Inside-Out to Improve Service Chain Performance
• Protecting Consumer Trust in an Era of Data Breaches

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Gerald (Gerry) E. Hills is widely recognized for his research and expertise in entrepreneurial marketing, especially for his work on opportunity recognition. In addition, Gerry initiated and continues to organize a symposium on entrepreneurial marketing (recognized as the Marketing and Entrepreneurship Research Symposium) since the eighties. In fact, Gerry was one of the ��������� leaders who initiated the Special Interest Group concept. The Entrepreneurial Marketing SIG is pleased to present a best paper award in recognition of Gerry’s lifetime contributions to the field. 

Award Criteria 

The Gerald E. Hills Award Best Paper on Entrepreneurial Marketing award is presented annually (normally in conjunction with the Summer ���������) to the author(s) of the “best paper” who have made a significant impact on the marketing and entrepreneurship interface. The domain of nominated articles would be papers published in the previous 10 years in any refereed publication, as long as the article significantly influenced the direction of the entrepreneurial marketing literature.  

Previous Winners

2020 Winner: Rosalind Jones and Jennifer Rowley. “Entrepreneurial Marketing in Small Businesses: A Conceptual Exploration.” International Small Business Journal 29, no. 1 (February 2011): 25–36. .

2019 Winner: Nicole E. Coviello (Wilfrid Laurier U) and Richard M. Joseph (ASB Bank), “Creating Major Innovations with Customers: Insights from Small and Young Technology Firms”, Journal of Marketing, 2012, 76(6), 87-104.

2018 Winner: Raghunath Singh Rao (University of Texas at Austin), Rajesh K. Chandy (University of Minnesota) and Jaideep C. Prabhu (Imperial College London): “The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation Than Others,” Journal of Marketing, July 2008, Vol. 72, No. 4, pp. 58-75.

2017 Winner: Webb, Justin W; Ireland, R Duane; Hitt, Michael A; Kistruck, Geoffrey M; Tihanyi, Laszlo:“Where is the Opportunity without the Customer? An Integration of Marketing Activities, the Entrepreneurship Process, and Institutional Theory,” Journal of the Academy of Marketing Science, 2011, 39 (4), 537-554.

2016 Winner: Diane M. Martin (Aalto University) and John Schouten (Aalto University): “Consumption-Driven Market Emergence,” Journal of Consumer Research, 2014, 40(5), 855-870.

2015 Winner: Stuart Read (IMD Lausanne), Nicholas Dew (Naval Postgraduate School, Monterey), Saras Sarasvathy (University of Virginia), Michael Song (University of Missouri), and Robert Wiltbank (Willamette University): “Marketing Under Uncertainty – The Logic of an Effectual Approach,” Journal of Marketing, 2009, 73 (3), 1-18.

2014 Winner: Marc Gruber (École Polytechnique Fédérale de Lausanne), Ian C. MacMillan (University of Pennsylvania) and James D. Thompson (University of Pennsylvania): “Look Before You Leap: Market Opportunity Identification in Emerging Technology Firms”, Management Science 54, 9 (2008) 1652-1664.​​​​​

2013 Winner: Nicole E. Coviello (Wilfrid Laurier University) for “Network Dynamics in the International New Venture,” Journal of International Business Studies, 2006, 37(5), 713-731. Reprinted: 2009 in Entrepreneurship and Globalization, Volume 5, RB McNaughton and J Bell (eds.), London: Sage Publications, 151-176.

2018 Winner: 
Raghunath Singh Rao (The University of Texas at Austin),  Rajesh K. Chandy (London Business School) and Jaideep C. Prabhu (University of Cambridge) for “The Fruits of Legitimacy: Why Some New Ventures Gain More from Innovation than Others?,” Journal of Marketing, 2008, 72 (4), 58-75.

2012 Winner: Michael H. Morris (Oklahoma State University), Minet Schindehutte (Syracuse University), and Raymond W. Laforge (University of Louisville) for “Entrepreneurial Marketing: A Construct for Integrating Emerging Entrepreneurship and Marketing Perspectives,” Journal of Marketing Theory and Practice, 2002, Fall, 1-18.

2011 Winner: Dr. Ken Matsuno (Babson College), late Dr. John T. Mentzer (U. Tennessee), and Dr. Aysegül Ozsomer (Koc U.) for their article “The Effects of Entrepreneurial Proclivity and Market Orientation on Business Performance,” (Journal of Marketing, 2002( 66), July, 18-32). 

2010 Winner: Dr. Helena Yli-Renko (U. Southern California), Dr. Erkko Autio (Imperial College, London), and Harry J. Sapienza (U. Minnesota) for their paper  “Social Capital, Knowledge Acquisition, and Knowledge Exploitation in Young Technology-Based Firms” (Strategic Management Journal, 2001(22), 587-613). 

2009 Winner (Inaugural): Dr. Saras Sarasvathy (U. Virginia) for her article, “Causation and Effectuation: Toward a Theoretical Shift from Economic Inevitability to Entrepreneurial Contingency,” (Academy of Management Review, 2001(2), 243-263). 

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Entrepreneurial Marketing Immediate Past Chair
Vince Pascal
Eastern Washington University
vpascal@ewu.edu

Entrepreneurial Marketing Vice Chair of Research
Susan Wei
Texas A&M International University
susanwei.yinghong@gmail.com

Entrepreneurial Marketing Vice Chair of Communications
Todd Morgan
Western Michigan University
todd.morgan@wmich.edu

Entrepreneurial Marketing Vice Chair of Global Membership
Terrence Brown
KTH Royal Institute of Technology in Stockholm
terrence@kth.se

Entrepreneurial Marketing Vice Chair of Early Career Membership
Wesley Friske
Missouri State University
WesleyFriske@MissouriState.edu

Entrepreneurial Marketing Vice Chair of Community Outreach
Stern Neill
California Polytechnic State University
sneill@calpoly.edu

​Entrepreneurial Marketing Vice Chair of Events
Vicky Crittenden
Babson College
vcrittenden@babson.edu

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More specifically, the Interest Group exists to:

• Generate interest on the part of marketing educators in the relationship between marketing and entrepreneurship.
• Support the development of marketing theory and the performance of empirical research which reflect the role of marketing in entrepreneurial ventures as well as the role of entrepreneurship in marketing practice.
• Identify ways to improve the application of marketing principles and concepts to entrepreneurial ventures in companies of all sizes and types.
• Disseminate knowledge regarding the marketing‑ entrepreneurship interface.
• Foster entrepreneurial thinking within the marketing discipline.

The Entrepreneurial Marketing SIG works closely with the Global Entrepreneurship & Marketing Association especially on the Global Research Symposium on Marketing & Entrepreneurship​ and the ��������� Entrepreneurial Marketing SIG International Doctoral Consortium​.

For more information, please visit the .

History 

The interest group is an outgrowth of the annual Marketing and Entrepreneurship Symposium which is co‑ sponsored by the ��������� and the University of Illinois at Chicago. In August of 1988, a core group of individuals involved with the Symposium formed a Task Force on Marketing and Entrepreneurship. Originally consisting of eight members, the Task Force grew to twelve in 1990, with each member serving two terms.

The Task Force worked to organize and coordinate the Marketing and Entrepreneurship Interest Group (MEIG), a group of four hundred academics and professionals expressing an interest in the marketing‑entrepreneurship interface. A MEIG database was put together, and a newsletter was sent to these individuals three times a year. The newsletter kept MEIG members abreast of Task Force activities, conferences and programs on entrepreneurship, and general news about teaching and research development and updating of a bibliography addressing the marketing‑entrepreneurship interface, identification and assessment of databases dealing with entrepreneurial start‑ups, investigation of opportunities for teaching marketing and entrepreneurship in Eastern Europe, interaction with local ��������� chapters to determine their needs in the entrepreneurship area, and surveys of MEIG members to identify the critical issues and questions at the interface, among others.  Latter an electronic version of the newsletter evolved.

The Task Force has also served in an advisory capacity to the annual Symposium on Marketing and Entrepreneurship, and has been successful in getting tracks and sessions on entrepreneurship added to the Summer and Winter Educator’s Conferences. Many members of the Task Force and MEIG have served as chairs, discussants, reviewers, and presenters at these forums.​

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