Call for Papers | Journal of Marketing Research: New Methods for the Future of Marketing
Technological advances have opened up new opportunities for marketers, consumers, and marketing researchers. Marketers are leveraging new approaches for creating and capturing customer value (e.g., new product design, dynamic pricing) and communicating that value (e.g., social media influencers). Consumers are engaging in new ways with products, services, organizations, and each other. Researchers have access to … Continue reading Call for Papers | Journal of Marketing Research: New Methods for the Future of Marketing
